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Outdoor Industry Executive Voices

Outdoor Industry Executive Voices

De : Highline Outdoor Group | Tony O'Neill
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 Over the past two decades, I've been privileged to build relationships and strategize with some of the most distinguished thought leaders in the Outdoor Industry and Sporting Goods brands. We dive deep into the backstories of these industry titans, as well as personal and professional development. Hosted by Tony O'Neill, Founder and President of Highline Outdoor Group, a purpose-driven executive search firm specializing in placing high-impact leaders in the outdoor industry and sporting goods companies and brands. Learn more at: https://highlineoutdoor.comHighline Outdoor Group | Tony O'Neill Economie Réussite personnelle
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    • Mike Cachat The Inventor of Online Bike Sales

      Mike Cachat The Inventor of Online Bike Sales
      Oct 15 2024

      I'm excited to share my conversation with Mike Cachat, a pioneer in our industry and someone I've known for many years.


      Mike's journey from building a small bike repair business as a teenager to founding Jenson USA is a testament to seeing the future, perseverance, and innovation.


      This episode is for you if you enjoy learning about the ups and downs of entrepreneurship and leadership or seek inspiration in growth and resilience.


      Streaming on all podcast platforms, or watch on YouTube & Spotify.


      Enjoy your day!


      🏔 🚲 🌿 – Tony
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      52 min
    • Nancy Dynan Building Strong Teams

      Nancy Dynan Building Strong Teams
      Aug 14 2024

      I’m so happy to share this conversation with Nancy Dynan, someone I’ve had the privilege of knowing both professionally and personally. Nancy’s journey from the rowing world to the C-suite is nothing short of inspiring. We talk through her career evolution, the lessons she’s learned, and how she’s built strong, successful teams with LL Bean, prAna and NIXON to name a few. If you’re curious about aligning personal values with professional growth, this episode is a must-listen. Enjoy the insights, the wisdom, and a few surprises along the way.
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      51 min
    • Accelerating Your Brand Mission - Christian Lepley

      Accelerating Your Brand Mission - Christian Lepley
      Nov 16 2023

      Today, I sit down with a marketing maven with deep roots in the outdoor, endurance sports, nutrition, and fashion industries.

      Christian Lepley takes us through his journey from an ad agency to spearheading innovative campaigns for Levi Strauss & Co., The North Face, a VF Company, and GU Energy Labs.

      Listen now to hear us discuss launching buzz-worthy campaigns and professional pizza making.


      Christian's curated magazine list


      Like The Wind

      https://www.likethewindmagazine.com/


      Adventure Journal

      https://adventure-journal.com/


      Trails Magazine

      https://trailsmag.net/


      Monocle

      https://monocle.com/


      01:28 Christian's entry point into the outdoor industry

      04:20 MO when taking on VP of Marketing at GU Energy Labs

      08:51 Creating Buzzworthy content

      09:17 We don't know exactly

      10:21 creating emotion

      10:58 Most powerful emotions

      16:09 Do you need to be authentic?

      20:33 Difference between agency side versus brand side

      29:50 Endemic or general Marketing agencies in the outdoor industry

      33:05 Transitioning your marketing from agency to in-house








      Highline Outdoor Group

      https://www.highlineoutdoor.com/


      LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/
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      55 min
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