Origin Stories: Building Bulleit from the Ground Up
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Origin Stories: Building Bulleit from the Ground Up
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In the inaugural episode of So What: The PR Strategy Podcast, Account Director Hannah Sills sits down with CEO and co-founder Kyle Arteaga to explore the origins of Bulleit Group, how it has evolved over the past 12 years, and where PR is headed next. Kyle shares stories from the early days, including work with Google and Thor Trucks, and reflects on how PR has shifted from press conferences to going direct, and now to a renewed emphasis on credibility and consistency. Together, Hannah and Kyle discuss why conflict makes for the best stories, why PR shouldn’t be neutral, and what it takes to build systems—not quick wins—in today’s chaotic media landscape.
Produced by The Bulleit Group. For more information, please visit us at bulleitgroup.com or connect with us on LinkedIn. https://www.linkedin.com/company/the-bulleit-group/
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