You don’t have an effort problem.

You have a direction problem.

In this episode, Veronica breaks down why so many hardworking founders stay busy but don’t see predictable results. The issue usually isn’t discipline, consistency, or motivation. It’s that execution starts before orientation exists.

When you haven’t decided what your business is meant to produce, every action feels productive and every result feels confusing. So you add more effort, more content, more platforms, hoping momentum will eventually appear.

But effort multiplies direction.

It doesn’t create it.

This conversation explores why clarity feels uncomfortable, why people avoid defining what they do, and how staying general protects you from feedback while also preventing growth.

Continue the work

If this episode hit a little too close to home, here are two ways to move forward.

Check Your Alignment

A simple diagnostic to help you see whether your effort matches the outcome you want.

This helps you identify where you’re mixing goals, audiences, or actions before you invest more time into execution.

Check Your Alignment: https://the.tychetouch.com/alignment

Direction Session

A focused 1:1 session where we define the role your business plays, what results your actions should create, and what to stop doing immediately.

You leave with a clear direction and a plan you can actually hold.

Direction Session: https://tychedigitalagency.net/the-direction-session