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One To Deploy Podcast

One To Deploy Podcast

De : Daniel Martin
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 One To Deploy delivers one deployable insight in marketing, technology, or strategy, every episode.© Daniel Martin Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • Ep1 Introduction to One To Deploy

      Ep1 Introduction to One To Deploy
      Aug 5 2025
      Welcome! In this episode I, your host, Daniel Martin, give a brief overview of what One To Deploy is all about, why you should listen and who I am. It's a brief history into my own background and what could be of interest to you, the listener!
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      6 min
    • Tokens vs. Shares: Why the Future of Company Value is On-Chain

      Tokens vs. Shares: Why the Future of Company Value is On-Chain
      Aug 8 2025
      In this episode of One to Deploy, host Daniel Martin dives deep into the future of ownership, valuation, and capital flow — and why the traditional sharemarket model is starting to look like a dinosaur. What if shares were no longer needed? What if a business could transparently show its performance, usage, and value in real time — not through quarterly reports, but on-chain? That’s the power of tokenised businesses. Daniel unpacks how crypto tokens are rapidly replacing the function of shares, not just in early-stage startups but in real, mainstream businesses like KnowYourMarket.ai. With KYM's on-chain activity powered by the KYMAi token, every transaction becomes a public signal of value — visible on the Ethereum blockchain. No brokers. No waiting. No faking. 📈 Learn how token volumes become real-time performance indicators 🧠 Understand what it means to emit results on-chain 🔄 Explore how liquidity and tradability rewrite investor access 🌐 And see why the businesses building with tokens at their core are already pulling ahead This episode is a wake-up call for anyone still relying on outdated corporate structures and valuation models. Links: 🌍 KYM Platform – https://knowyourmarket.ai 🔗 KYMAi Token – https://coin.knowyourmarket.ai/
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      24 min
    • Speak to What Your Audience Actually Wants

      Speak to What Your Audience Actually Wants
      Aug 13 2025

      Most marketing tells people what to think. The best marketing lets them figure it out — and love you for it. In this episode, we break down how World Gym and David Ogilvy nailed it, and how you can too.

      In marketing, most brands tell people what they want them to hear — instead of speaking to what the audience actually cares about. This episode shows you how to flip that.

      We break down two brilliant examples: World Gym’s promise of results you can feel, see, and hear, and David Ogilvy’s legendary Rolls-Royce ad where the loudest sound at 60 mph is the ticking of the clock.

      Both work because they speak directly to real desires — confidence, attraction, perfection, luxury — without spelling it out. They let the customer connect the dots.

      You’ll learn how to uncover what your audience truly wants, translate features into subtle proof, and craft messages that let people feel smart for figuring it out themselves.
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      21 min
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