Not Creative Episode 06: Yarza Twins
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Not Creative Episode 06: Yarza Twins
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What if your business partner and collaborator is also your family?
In this episode of Not Creative Podcast, we sit down with Eva and Marta Yarza, the award-winning designers behind Yarza Twins. They share their individual journeys into the creative industry, the lessons they’ve learned, and how they navigate challenges like AI in design and the pressure to perform in a competitive field.
You’ll hear:
- Why creativity is a muscle that needs constant exercise
- The importance of balancing personal and commercial projects
- How AI can be both a powerful tool and a creative risk
-Why the human touch will always matter
Whether you’re a design pro or just curious about the process, this conversation will encourage you to flex your creative muscles.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
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