What actually works when it comes to marketing a home service business in 2026?

In this episode, we sit down with marketing consultant Angela Kohout, who has spent more than 15 years helping home improvement companies grow through better branding, lead generation, sales training, and business development.

Together we discuss how homeowners are researching companies today, why trust has become more important than ever, and where contractors should—and shouldn't—be spending their marketing dollars. We also cover building an online presence that converts, creating a system for collecting reviews, avoiding common marketing mistakes, and why your website should be the foundation of every marketing campaign.

Whether you own a remodeling company, roofing business, HVAC company, landscaping business, or any other home service company, this episode is packed with practical advice you can start applying immediately.

SEO has changed dramatically over the past few years, but that doesn't mean it has to be complicated. In this episode, Luke sits down with Eric Carlson, owner of Loon's Eye Digital, to talk about some of the easiest SEO improvements that small business owners can make themselves.

We discuss:

• The most common SEO mistakes businesses are still making
• Why your Google Business Profile deserves more attention
• How AI is changing the way Google evaluates websites
• Simple technical fixes that can improve your rankings
• Why getting the right traffic is much more important than simply getting more traffic

If you've been wondering what you can do to improve your website's visibility on Google, you'll get a lot out of this episode.

Trade shows can be one of the most powerful marketing opportunities for your business… or a complete waste of time if you approach them the wrong way.

In this episode, Luke breaks down how to turn simple booth conversations into real business opportunities. You’ll learn how to attract the right people to your booth, start meaningful conversations without sounding like a sales pitch, and guide those conversations toward a clear next step.

Luke also dives into the follow-up process, where the real ROI happens. You’ll learn how to follow up quickly, personally, and in a way that builds trust and keeps you top of mind long after the event ends.

If you want to get more out of your next trade show, this episode will give you a simple, practical game plan you can start using immediately.