Couverture de New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

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 This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetworkNew Books Network Economie Management Management et direction Marketing et ventes
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    • Robert E. Siegel, "The Systems Leader: Mastering the Cross-Pressures That Make or Break Today's Companies" (Random House, 2025)

      Robert E. Siegel, "The Systems Leader: Mastering the Cross-Pressures That Make or Break Today's Companies" (Random House, 2025)
      Feb 9 2026
      Since the start of this century, businesses have confronted a series of extreme and constant disruptions, including technological upheavals, a pandemic, and a global financial crisis. As a result, today’s leaders, from startup founders to the managers of global giants, face unprecedented pressures from their bosses, investors, customers, peers, suppliers, and employees. For many, it’s a recipe for disaster.Part of the problem is that these challenges, while acutely felt, are rarely articulated in a way that makes them graspable and actionable. Robert E. Siegel has witnessed the impact of these cross-pressures from different perspectives. As a lecturer in management at Stanford’s Graduate School of Business, an operator, a venture capitalist, and a consultant, he sees countless teams of managers, at all sorts of companies, struggling to lead their companies into the future.Featuring exclusive lessons drawn from inside the business world, including from the CEOs of Accenture, Mubadala, Kering, Wells Fargo, and Box, The Systems Leader: Mastering the Cross-Pressures That Make or Break Today's Companies (Random House, 2025) is the essential guidebook that teaches readers “systems leadership,” Siegel’s holistic framework that helps leaders understand and master five key dimensions where they are likely to feel contradictory pressures:• Priorities: The need to succeed at both execution and innovation• People: The need to project both strength and empathy• Sphere of influence: The need to focus both internally and externally• Geography: The need to think both locally and globally• Purpose: The need to pursue both ambition and statesmanship Learn more about your ad choices. Visit megaphone.fm/adchoices
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      1 h et 8 min
    • Edward Amoroso, "Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale" (Columbia Business School Publishing, 2025)

      Edward Amoroso, "Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale" (Columbia Business School Publishing, 2025)
      Feb 3 2026
      One of the greatest challenges facing any start-up is “crossing the chasm”: bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream, only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point? In Reaching the Chasm: How to Drive Your Early-Stage Start-Up to Scale (Columbia Business School Publishing, 2025), Edward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system―not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers. Amoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable. For founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, Reaching the Chasm is the road map for early-stage start-up success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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      1 h
    • David Cleevely on Engineering Serendipity and Entrepreneurial Success

      David Cleevely on Engineering Serendipity and Entrepreneurial Success
      Jan 28 2026
      Richard Lucas hosts a compelling discussion with celebrated British entrepreneur and author David Cleevely. In this insightful podcast, Richard and David dive into Cleevely’s book, 'Serendipity: It Doesn't Happen by Accident,' exploring how environments can be engineered to foster luck. Richard guides the conversation as David explains the puzzle that inspired the book: why significant entrepreneurial ventures repeatedly emerge from seemingly chance encounters in hubs like Cambridge. They discuss the characteristics, systems, and culture—including the crucial role of values of generosity and kindness—that enhance the likelihood of serendipitous, high-impact collaborations. David Cleevely's book, 'Serendipity: It Doesn't Happen by Accident,' explores the idea that environments can be engineered to foster luck, leading to entrepreneurial success through serendipitous, high-impact collaborations. LinksHis book 'Serendipity: It Doesn't Happen by Accident” is available here and from all major booksellers,David Cleevely CBE FREng, FIET is the Chairman of the Raspberry Pi Foundation. He is the founder of telecoms consultancy Analysys (acquired by Datatec International in 2004). co-founded the web based antibody company Abcam (ABC.L) with Jonathan Milner and was Chairman until November 2009 which was acquired by Danaher for US$5.7 billion in 2023. He has co-founded several other companies and is Chairman of two of them..He has been active in promoting Cambridge. He was a prime mover behind Cambridge Network, co-founder of Cambridge Wireless, co-founder and Chairman of Cambridge Angels, Founding Director of the Centre for Science and Policy at the University of Cambridge and Vice Chair of the Cambridgeshire and Peterborough Independent Economic Commission. Other policy work has included membership of the IET Communications Policy Panel, the Ofcom Spectrum Advisory Board and the Enterprise Committee and the National Engineering Policy Group at the Royal Academy of Engineering. From 2001 to 2008, he was a member of the Ministry of Defence Board overseeing information systems and services (DES-ISS, formerly the Defence Communications Services Agency). In addition to Raspberry Pi, his charitable work includes the Cambridge Science Centre, which he helped set up and fund in 2013 and continues as Chair. Richard Lucas, the host of this NBN channel, is founder of CAMentrepreneurs—a network supporting entrepreneurship globally among Cambridge University Alumni and others through locally led chapters. CAMentrepreneurs - Peter Cowley legacy Books and articles mentioned in the podcast Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by James H. Fowler PhD (Author), Nicholas A. Christakis The Strength of Weak Ties Mark S. Granovetter Gov. Pritzker Commencement Address: Kindness is intelligence Cambridge Angels Learn more about your ad choices. Visit megaphone.fm/adchoices
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      1 h et 7 min
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