When I founded the public relations agency NATA PR in 2000, the Internet already existed… but it was not at the center of our strategies.

Relationships with journalists were very real: phone calls, in-person meetings, physical press conferences, and printed press kits.

We spoke to humans.

We built relationships over time.

Credibility came from proximity.

Then the Internet arrived as an accelerator.

Media databases, email, and corporate websites completely changed the speed of execution.

No more waiting for a press release to be printed and mailed.

We could reach more journalists, faster.

But slowly, the virtual world began to take up all the space.

And that's where, in my opinion, something was lost: the quality of relationships, replaced by quantity and speed.

Today, after 25 years, I'm noticing an interesting shift:

• we're returning to the real world

• we're even talking about a comeback of analog — yes, cassette tapes are making a return!

Effective public relations still — and always — rely on human relationships, even in a digital world.

The Internet did not replace public relations.

It forced them to become more strategic.

Dematerialization and online reading: what happened on the media side

If there is one industry that has been profoundly transformed, it's the media.

In the early 2000s, print media still dominated.

Magazines, newspapers, and specialized sections were pillars of the industry.

A printed article had a long lifespan and could even end up in national archives.

Then dematerialization arrived.

Newsrooms shrank.

Journalists became multi-skilled. Today, they often cover multiple topics, whereas in the past, journalists were highly specialized in very specific fields: classical music, dance, visual arts, and more.

Deadlines became shorter.

The pressure to produce content continuously set in.

For public relations, this changed one fundamental thing: we no longer pitch a story simply because it's "interesting," we pitch stories that are useful, relevant, and quickly publishable.

Today, a strong press release must be clear, well-structured, and ready for publication online.

It must consider SEO, angle, headline, and quotes.

Public relations has moved closer to content, and that's a good thing.

After 25 years, one thing is clear to me:

Tools change. Platforms evolve.

But the core of public relations remains the same.

Defining the story that could potentially make the headlines. Understanding what will interest journalists. And knowing when to communicate.

So much more to say…

I'll continue this reflection in the next episode, my PR friends.

Curious to learn more about what public relations can do for you?

Contact me: nata@natapr.com

Nata

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We often believe, wrongly, that public relations is complicated.

That it requires years of study.

That you must work with expensive agencies.

That you need a large budget, countless contacts, and a lot of time.

But the reality is much simpler than that.

Public relations becomes easy when 3 things are in place:

• An execution plan

• Achievable priorities.

• An execution plan.

• A simple and clear method.

PR is not a series of random actions. It's a structured process made of logical, repeatable steps. When you know what to do, in what order, and why you're doing it, everything becomes easier.

• Achievable priorities.

It's not about writing ten press releases.

It's not about contacting every media outlet.

It's about understanding what is truly relevant to journalists and focusing your efforts where they matter most.

• A clear and practical execution plan.

Not a theoretical plan.

A concrete, actionable plan that fits into the reality of entrepreneurs and brands.

This is precisely what we teach in our training at NATA PR School.

A program designed to make public relations accessible, effective, and profitable.

Think about it.

A single article about you or your products can fully cover the $2,500 training cost.

One article!

Credible visibility.

A powerful lever that continues to work for you long after it's published.

When you compare the two, public relations can even be simpler than social media.

Less pressure.

Less constant content creation.

More credibility.

I'm here to support you at every step of the training.

And yes, I personally respond to all my emails.

nata@natapr.com

Reach out. I'm here to help.

Nata

GET FEATURED IN THE MEDIA ➤ https://prschool.natapr.com/evergreen_fr

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What if 2026 were finally the year the media talk about you?

At the beginning of every year, when we have products or services to sell, we make the same promises to ourselves:

more visibility, more contacts, more recognition… and more sales.

And yet…

We often repeat the exact same actions, hoping for different results.

We publish more.

We create more content.

We try to be everywhere, all the time.

Today, I want to show you why real media visibility can become a long-term lever, not just a short-lived burst of attention that disappears after 24 hours.

1. The best time to start is now

Visibility is not built "when we're ready."

It's been built before.

Before the next launch.

Before the next pivot.

Before your competitors take up all the space.

Waiting for the perfect moment often means leaving the field wide open to others.

And in public relations, those who speak first are the ones who occupy the space.

2. Stop repeating the same actions… and explore public relations

More posts.

More videos.

More effort, for sometimes very little reach.

Public relations works differently.

It allows you to leverage the credibility of the media,

instead of trying to build everything on your own platforms.

When a journalist, a media outlet, or an influencer talks about you,

your message immediately carries a completely different weight.

3. What I teach you can be repeated all year long

My program, GET FEATURED IN THE MEDIA,

is not a one-time strategy or a short-lived tactic.

It's a clear, structured method you can use:

• for a launch

• for an important announcement

• or simply to establish your expertise over time

Once you learn it, this method serves you again and again,

no matter how your business evolves.

The next cohort starts on January 26, 2026.

All the details are available in the episode notes.

4. You can count on me

I've been running a public relations agency (NATA PR) for over 25 years.

That represents hundreds of press releases, pitches, interviews,

and most importantly, long-term media relationships.

I'm not teaching you theory.

I'm sharing what actually works,

and I support you in adapting it to your reality, your market, and your goals.

5. Yes, public relations is simpler than you think

For a long time, PR was seen as complex,

reserved for an elite or for companies with big budgets.

That's not true!

With the right, simple six-step method, the one we use at NATA PR SCHOOL,

public relations becomes accessible, human, and strategic.

Public relations is easy.

That's what you'll say after the training.

If this year you want to stop chasing visibility,

take the time to be more strategic,

and build your brand awareness intelligently,

then the program GET FEATURED IN THE MEDIA was designed exactly for that.

And I promise you this:

public relations is fun.

We laugh a lot during our trainings, while still doing serious, impactful work.

So get ready to enjoy the process.

I'll see you in class starting January 26, 2026.

The program link is in the episode notes: GET FEATURED IN THE MEDIA.

And if you're not sure whether public relations is right for you,

email me for a free consultation at

nata@natapr.com

I wish us all a year of strong growth in 2026,

and beautiful, long-lasting visibility

in the media and with influencers.

Nata

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