Episode Overview
In the inaugural episode of Narratives Uncensored, host Vijay Shankar Balakrishnan speaks with Charlotte Otter, author of We Need New Leaders, on how underrepresented founders in science-driven startups can build reputation equity, own their voice, and use strategic storytelling to overcome systemic barriers.
Guest Bio
Charlotte Otter is a reputation equity expert, author, and communications strategist. Her career spans science communication at EMBO, global transformation at SAP, journalism, and fiction.
Her book explores the intersection of reputation, leadership, and diversity. She hosts the Speech Bubbles podcast and writes on Substack under the same name.
Chapter Guide
00:00 — Introduction
Vijay welcomes Charlotte as the first guest, aligning reputation equity with visibility for underrepresented founders.
02:44 — Formative Experiences
Charlotte reflects on growing up in apartheid-era South Africa, voting in 1994, and how witnessing injustice shaped her equity lens. Though a Caucasian cis woman, she describes feeling like an outsider in Germany.
05:14 — Reputation as Leverage
Using IVEE, a UK startup founded by sisters Amelia and Lydia Miller, Charlotte shows how authentic, personal stories align founder identity with business mission.
08:06 — DEI Backlash
As DEI efforts roll back, Charlotte argues reputation equity matters more than ever. Owning your reputation becomes independent “business rocket fuel.”
10:29 — Owning Voice
Vijay shares his mantra on owning tone and story. Charlotte introduces her Ikigai-based authority framework: expertise, passion, personality, credibility.
13:15 — Story vs Data
Vijay introduces his CIVIC framework (Clarity, Integrity, Visibility, Indigeneity, Credibility). Charlotte asks, “What is more important in selling than storytelling?”
16:03 — Trust Gaps
Charlotte outlines her reputation model: narratives, behaviours, networks. Misalignment creates distrust. Lived experience often strengthens self-awareness.
18:03 — Trust and Values
Trust is “reputation’s closest sibling.” Consistent, values-driven behaviour reduces reputational risk.
20:46 — Authority and Allyship
They discuss interruption, bias, and the authority gap. Charlotte stresses allyship and owning neurodivergence without masking.
23:11 — The Narrative Moat
Charlotte advocates proactive storytelling before crises hit. “Stories are our original technology.”
25:41 — Closing
Vijay shares a Max Planck workshop insight: replace passive voice with human stories. Charlotte shares her platforms. Both affirm allyship.
About Narratives Uncensored
Narratives Uncensored is a podcast from NarraTricks, a visibility engineering consultancy for science-driven startups led by underrepresented founders. Hosted by Vijay Shankar Balakrishnan, it explores storytelling, credibility, reputation, and leadership.
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