Episode Overview

In the inaugural episode of Narratives Uncensored, host Vijay Shankar Balakrishnan speaks with Charlotte Otter, author of We Need New Leaders, on how underrepresented founders in science-driven startups can build reputation equity, own their voice, and use strategic storytelling to overcome systemic barriers.

Guest Bio

Charlotte Otter is a reputation equity expert, author, and communications strategist. Her career spans science communication at EMBO, global transformation at SAP, journalism, and fiction.

Her book explores the intersection of reputation, leadership, and diversity. She hosts the Speech Bubbles podcast and writes on Substack under the same name.

Chapter Guide

00:00 — Introduction

Vijay welcomes Charlotte as the first guest, aligning reputation equity with visibility for underrepresented founders.

02:44 — Formative Experiences

Charlotte reflects on growing up in apartheid-era South Africa, voting in 1994, and how witnessing injustice shaped her equity lens. Though a Caucasian cis woman, she describes feeling like an outsider in Germany.

05:14 — Reputation as Leverage

Using IVEE, a UK startup founded by sisters Amelia and Lydia Miller, Charlotte shows how authentic, personal stories align founder identity with business mission.

08:06 — DEI Backlash

As DEI efforts roll back, Charlotte argues reputation equity matters more than ever. Owning your reputation becomes independent “business rocket fuel.”

10:29 — Owning Voice

Vijay shares his mantra on owning tone and story. Charlotte introduces her Ikigai-based authority framework: expertise, passion, personality, credibility.

13:15 — Story vs Data

Vijay introduces his CIVIC framework (Clarity, Integrity, Visibility, Indigeneity, Credibility). Charlotte asks, “What is more important in selling than storytelling?”

16:03 — Trust Gaps

Charlotte outlines her reputation model: narratives, behaviours, networks. Misalignment creates distrust. Lived experience often strengthens self-awareness.

18:03 — Trust and Values

Trust is “reputation’s closest sibling.” Consistent, values-driven behaviour reduces reputational risk.

20:46 — Authority and Allyship

They discuss interruption, bias, and the authority gap. Charlotte stresses allyship and owning neurodivergence without masking.

23:11 — The Narrative Moat

Charlotte advocates proactive storytelling before crises hit. “Stories are our original technology.”

25:41 — Closing

Vijay shares a Max Planck workshop insight: replace passive voice with human stories. Charlotte shares her platforms. Both affirm allyship.

About Narratives Uncensored

Narratives Uncensored is a podcast from NarraTricks, a visibility engineering consultancy for science-driven startups led by underrepresented founders. Hosted by Vijay Shankar Balakrishnan, it explores storytelling, credibility, reputation, and leadership.

#NarraTricks #NarrativesUncensored #visibilityengineering #reputation #equity #diversefounders #founders #sciencestartups #weneednewleaders #dei #deib #startup #startups #storytelling #communicationtips #communication #communicationskills #neurodivergent #queer #disabled #peopleofcolor #indian #science #sciencecommunication #media #journalist #leadership #leadershipdevelopment #leadershipskills #leadershipcoaching #leadershipinspiration #authentic #authenticity #authenticitymatters

Narratives Uncensored is a podcast hosted by Vijay Shankar Balakrishnan, Founder, CEO, & Chief Storyteller of NarraTricks.

NarraTricks is a storytelling agency for diverse founders and leaders in science-driven startups, focusing on early-stage companies—pre-seed to Series C.

Diverse founders are traditionally from underrepresented backgrounds, including people of colour, queer individuals, neurodivergent individuals, and those with disabilities.

They're invisible primarily to investors and media—statistics back this statement. When visible and represented, their stories are often told from the beholders' perspectives, not the protagonists'.

At NarraTricks, I provide strategic content services for owned, social, and earned media channels, helping diverse founders identify and amplify their voices and narratives to engineer authentic and organic visibility and credibility through storytelling.

With the podcast Narratives Uncensored, I strive to provide a platform for diverse founders and their allies to voice their vision, mission, and stories in the way they want to be known and remembered.

Narratricks, I, and Narratives Uncensored do not solicit money from guests to appear on our show, nor do we pay our guests.

Thanks for tuning in! Hope you like the shows! Please share wider and leave feedback with tips or ideas.