From the floor at NRF 2026, Dan Wittner sits down with Freddy Guard from Snowflake to unpack what retail leaders are really talking about this year.

It’s not just about AI—it’s about making AI real.

In this episode of Talk Retail to Me, they cover:

• Why “agentic commerce” has become the word of the show
• What retailers are learning about turning AI into real business impact
• Why data readiness is still the non-negotiable starting point
• How knowledge graphs and business context unlock smarter decisions
• What leading tech companies are signaling about the future of commerce

Recorded live at NRF 2026, this conversation cuts through the buzzwords and focuses on what matters for retail executives trying to move from experimentation to results.

• Listen on Spotify: https://open.spotify.com/episode/7beK6sx6KpLOBvKI59JMSO?si=UjP2SCwPSWaPrqSiuHlvAw
• Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/nrf-2026-key-shifts-that-will-decide-the-agentic-future/id1517831626?i=1000745227526
• Listen on Amazon Music: https://music.amazon.com/podcasts/51d97767-74ba-487d-8c6b-5442e1855d2d/episodes/87f581cd-daee-48f7-b01e-5c3175233bd6/talk-retail-to-me-nrf-2026-key-shifts-that-will-decide-the-agentic-future
• Listen on Pandora: https://www.pandora.com/podcast/talk-retail-to-me/nrf-2026-key-shifts-that-will-decide-the-agentic-future/PE:1321427396?part=ug-desktop&corr=196351888147364396
• Listen or watch all Parker Avery "Talk Retail to Me" podcast episodes: https://parkeravery.com/retail-podcast/