Work With An Award Winning ASO Agency: https://admiral.media/services/app-store-optimization/

Join Andre Kempe from Admiral Media as he sits down with Anton Tatarynovich, Growth Marketing Manager at Freeletics and ASO consultant, for an eye-opening discussion about App Store Optimization.

With 7-8 years of experience in the ASO industry, Anton shares the harsh realities of what most companies get wrong about ASO and reveals the strategies that actually work. From his journey at Splitmetrics to agency work in Berlin and now leading ASO at Freeletics, Anton breaks down the myths, metrics, and mess that plague 90% of ASO efforts.

Whether you're a startup founder, marketing manager, or ASO professional, this episode is packed with actionable insights that could transform your app's performance.

What You'll Learn:

• Why most ASO strategies fail and how to avoid common pitfalls

• The real resource requirements for effective ASO teams

• How to structure ASO teams for maximum impact

• The truth about localization and when it actually matters

• Creative testing strategies that drive real results

• Why brand resistance kills ASO performance

• Advanced metrics that matter beyond basic rankings

Timestamps

00:00 Intro and guest

01:30 What is Freeletics and Anton’s role

03:00 ASO trends in the last 2 to 3 years

05:30 Building the ASO team and key skills

10:30 Team structure, specialists, budgets

15:00 Who owns ASO and review management

20:00 Creative testing and when video works

25:00 Common myths debunked

30:00 Smart localization and the 80/20 approach

35:00 Advanced localization and market behavior

40:00 Key takeaways

📱 About the Hosts & Guests Andre Kempe - Founder of Admiral Media, a performance marketing agency specializing in mobile app growth and user acquisition. Host of Let's Talk Ads podcast.

Anton Tatarynovich - Growth Marketing Manager at Freeletics and freelance ASO consultant with 7-8 years of industry experience across vendor, agency, and in-house roles.

🔗 Connect & Learn More

• Admiral Media: https://admiral.media/

• Andre Kempe: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/

• Anton Tatarynovich: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/

• Let's Talk Ads: https://letstalkads.io/

🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/