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Music Lessons and Marketing

Music Lessons and Marketing

By: Dave Simon
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Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or looking to refine your approach, this podcast will empower you to build a thriving music teaching business.2021 Economics Marketing & Sales Music
Episodes
  • Why Music School Owners Feel Guilty About Making Money with Amie Nunez | EP 296
    10 Oct 2026

    In today's episode, I sit down with Amie Nunez, who ran a rock school with her husband for about a decade before selling it to Ensemble. We talk about something most music school owners feel but rarely say out loud: the guilt that comes with making money. If you've ever paid everyone else first, skipped a rate increase because it felt greedy, or winced when someone said "must be nice" about your vacation, this conversation is for you.

    Key ideas from this episode:

    • Why so many of us carry the "tortured artist" mindset into our music schools
    • What happens to your family and your business when you live off the leftovers
    • How guilt turns into stress, and stress turns into burnout
    • Why treating your school as an artistic expression can hold it back

    In this episode, you'll learn:

    • Why paying yourself first forces better decisions about rates, staffing, and spending
    • How to find a dependable monthly number for your own pay, even when revenue is seasonal
    • The simple math for figuring out how many students it takes to get a task off your plate
    • Why the gear you're proud of may matter more to your teachers than to your parents
    • What Amie would do differently if she started her school over today
    • How getting around other owners gives you the clarity you can't get on your own

    davesimonsmusic.com

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    1 hr and 4 min
  • Are Your Teachers Doing This Too Much? | EP 295
    27 Sep 2026

    In today's episode, I talk about something your teachers probably do hundreds of times a week without thinking twice: they stop the music. It looks like good teaching. But after a conversation with Kelly Bennett from Valencia School of Music, I'm starting to wonder if all that stopping and correcting takes away one of the most important skills a young musician can learn, which is how to recover from a mistake and keep going.

    Key ideas from this episode:

    • In a private lesson, it's start, stop, correct. In a band, time keeps moving, and that changes how kids learn.
    • Making a mistake and recovering from one are two very different things, and we underestimate the second one.
    • Kids naturally sync up with each other, often without a single word of instruction.
    • Repetition through looping can do a lot of the teaching for you.
    • Private lessons are valuable, but maybe they shouldn't be the default starting point for every child.

    In this episode, you'll learn:

    • Why a kid who gets lost in a band and jumps back in may be learning more than a kid who gets corrected in a lesson
    • What happened when I put two beginner drummers in the same band (I expected a nightmare)
    • How "the almighty loop" gets kids locked into the groove without the teacher saying anything
    • A simple way to gamify repetition so kids beg to play the same four bars 17 times
    • Six things your teachers can try before they stop the music
    • A quick listening exercise you can do outside your lesson rooms this week that might change how you see your school

    davesimonsmusic.com

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    30 min
  • How to Get More Parents to Say Yes to Group Classes | EP 294
    18 Sep 2026

    In this episode, I break down why the group class pitch that makes perfect sense in your head falls flat the second it comes out of your mouth on a call. It's not your program. It's timing and messaging, and most schools get both wrong before they even realize it.

    Key ideas covered:

    • Why every parent already has a "movie" playing in their head before they call you
    • Why explaining your group class too early kills the sale
    • The exact questions that get a parent to reveal what they're really buying
    • Why arguing for group classes is the fastest way to lose the sale entirely

    In this episode, you'll learn:

    • The one question to ask before you ever mention group classes on a call
    • How to find the real emotional reason a parent is calling your school, not just the surface reason
    • The single line that gets a parent to want your groups more than private lessons
    • Why "does this sound like something your child would enjoy" beats "are you ready to sign up"
    • How to remove risk from the decision without discounting your program
    • The business math behind group classes that most owners never run

    davesimonsmusic.com

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    20 min
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