Holiday season isn't just recital season… it's decision season. In this episode, you'll learn how to turn the "new instrument" moment (Christmas/Hanukkah gifts) into a powerful enrollment boost without sounding salesy or generic. If you want more students in January, this is the window to act, and we'll show you exactly how.

In this episode, you'll learn how to:

• Spot the holiday enrollment window most music school owners miss (and why it matters right now)
• Shift from "Now enrolling" to hyper-specific messaging that makes parents feel understood
• Use the "new instrument" fear ("Will it end up under the bed?") as a high-converting hook
• Activate your superstar families with gift-style referral cards that multiply trust
• Run holiday ads the smart way: dedicated landing page + simple A/B test (holiday vs. general)
• Build a short email sequence that drives action using curiosity + emotion + a deadline
• Follow up confidently (text/phone) without feeling pushy because it's not annoying, it's leadership

Listen in if you want a clear, practical playbook to fill January and kick off the year with momentum.

This episode digs into a challenge many music school owners quietly struggle with: feeling like everything depends on you. Dave walks you through the mindset shifts and simple systems that help you step out of that bottleneck role and build a school that runs with more ease, clarity, and support.

You'll learn:

• How the 80% Rule helps you release perfection and trust your team
• A straightforward method for documenting and delegating recurring tasks
• How to hand off not just work, but the thinking behind the work
• Why your highest value comes from steering the business, not managing every detail
• A practical way to use AI to strengthen your assistant's strategy skills
• How small, consistent delegation steps lead to more freedom and real scalability

If you're ready to reclaim your time, lead with more confidence, and build a school that doesn't rely on you for everything, this episode will give you the tools to start.

davesimonsmusic.com

Parents quietly judge lessons by three things: pleasure, practice, and progress. When one slips, doubt creeps in and retention drops. In this episode, Dave breaks down how to make progress visible, make practice doable, and keep joy high—so families stay enrolled longer.

In this episode, you'll learn how to:

• Spot the early warning signs of parent doubt and stop churn before it starts
• Turn "practice battles" into simple, repeatable routines kids can follow at home
• Make weekly progress obvious to non-musician parents between recitals
• Use quick communication rituals that build trust without adding teacher workload
• Reframe lessons so parents see them as an investment, not an expense
• Align your school around the 3 Ps—pleasure, practice, progress—to lift lifetime value

Perfect for: music school owners who want higher retention, happier parents, and a calmer home practice culture.

davesimonsmusic.com