In this episode, I get real about something every music school owner feels in their gut: your school is more than a business—it’s your baby. But just like raising a child, you eventually need to prepare it to thrive without you.

I share what I’ve learned from working with school owners across the country, the emotional journey of selling my own school, and the mindset shift that changed everything: thinking like a seller, even if you never sell. This episode is for any owner who feels tired, stuck, or unsure how to scale beyond themselves.

Plus, I invite you to a powerful free webinar on Wednesday, July 31 at 1:00 PM ET: "How to Build a Music School That’s Sellable—Even If You’re Not Planning to Sell" with special guest Jeff Homer, CEO of Ensemble Performing Arts.

Reserve your spot: welovemusicschools.com/webinar

What M&M’s Taught Me About Music School Marketing

In this episode, we’re looking at one of the most iconic marketing campaigns of all time—M&M’s “Melts in your mouth, not in your hands”—and how the same psychology can transform the way you market your music school.

You’ll learn how to move beyond surface-level promotion and tap into the unspoken fears, doubts, and curiosities that parents are already carrying—whether they’ve said them out loud or not.

In this episode, you’ll discover:

• Why pointing out a hidden problem builds immediate trust with parents

• Real-world messaging examples that speak to concerns parents didn’t know they had

• How to create ads that stir curiosity and spark action

• The subtle shift from selling lessons to connecting with emotions

• How to reframe your next campaign to make parents say, “This is exactly what we need.”
  
  

If your marketing isn’t converting the way it should—or if it just feels like it’s missing something—this episode will show you why.

davesimonsmusic.com

In this episode, I share why group classes can be the most valuable and profitable part of your music school. When structured around ensemble performance, they don’t just match private lessons, they offer more: teamwork, leadership, and full engagement from day one. I’ll break down how The Band Builder Program makes this easy to launch, and you’ll hear how other school owners are using it to boost revenue and retention.

davesimonsmusic.com