Épisodes

  • Burton And Circle Strings Guitars at NAMM 2026: Snowboards Meet Custom Guitars And It Is Awesome! | A Brand Highlight Conversation From NAAM 2026

    Burton And Circle Strings Guitars at NAMM 2026: Snowboards Meet Custom Guitars And It Is Awesome! | A Brand Highlight Conversation From NAAM 2026
    Jan 27 2026
    Snowboards and Guitars: Circle Strings x Burton at NAMM 2026Some collaborations make you stop and ask how nobody thought of this before.At NAMM Media Day 2026, Sean Martin caught up with Adam Buchwald and William Hylton from Circle Strings, a Vermont-based guitar company, to talk about their partnership with Burton. The concept is deceptively simple: matching snowboards and custom guitars built from the same materials.But the execution is anything but simple.Buchwald owns a wood company in Vermont. He had an entire tree of figured mahogany set aside, waiting for the right project. When Burton agreed to collaborate, he knew exactly what to do with it. The wood became the centerpiece—the visual and sonic foundation of everything that followed.Then William Hylton got to work.Hylton, Circle Strings' designer and CNC specialist, is a backcountry snowboarder. He chose Burton's Alakazam powder board shape as his starting point, drawn to its distinctive tail curve. That curve, he realized, was already guitar-esque. So he wove it through the entire instrument—the fingerboard extension, the pickguard, the bridge tips. The snowboard's DNA lives in every contour.But here's where it gets interesting.The core of a Burton snowboard is wood. Lightweight, durable, designed for performance. Hylton took that same core material and built a guitar body from it. The result feels right in your hands—balanced, resonant, purposeful. It's not a gimmick. It's a genuine instrument built from materials engineered to perform.The acoustic model features a sound hole that mirrors the snowboard's design. Inlays are crafted from Burton's core material, tying everything together visually and conceptually. Both guitars showcase snowflake inlays inspired by Snowflake Bentley, the Vermont photographer who first captured snowflakes in their true crystalline form over a century ago.It's a detail that says everything about how Circle Strings approaches their work. History. Craft. Place.Vermont runs through this collaboration. Buchwald and Hylton are snowboarders. They source their wood locally. They build instruments that reflect where they come from. Burton, also rooted in Vermont's snow culture, was a natural partner.The Burton team, according to Hylton, is thrilled. Many of them are musicians. Some are fans of the artists Circle Strings builds for. The connection was already there—this project just made it tangible.What strikes me about this collaboration is the underlying philosophy. Snowboards and guitars aren't that different when you strip them down. Both are built from wood. Both demand precision. Both exist to help someone express themselves—whether carving powder or carving a melody.Circle Strings and Burton understand this. They didn't force a partnership. They found the common thread and followed it.The result is a set of instruments that belong in a museum and on a stage. Objects that tell a story about craft, place, and the people who refuse to separate their passions.Snowboards and guitars. Same wood. Same craft. Different ride.Sean Martin reports from NAMM 2026 for ITSPmagazine.__________________________This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTSAdam Buchwald and William HyltonRESOURCESLearn more about Circle Strings Guitars: https://circlestrings.comLearn more about Burton Snowboards: https://www.burton.comAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSNAMM 2026, Burton, Circle Strings, custom guitars, snowboard guitar, handmade guitars, Vermont, guitar collaboration, Burton snowboards, NAMM, luthier, unique guitars More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    6 min
  • Guitars, Gear, and the Heartbeat of NAMM 2026 — When Gear Meets Culture Inside The Creators Lounge | The NAMM Show 2026 Event Coverage — Day 2 Observations | On Location with Sean Martin and Marco Ciappelli

    Guitars, Gear, and the Heartbeat of NAMM 2026 — When Gear Meets Culture Inside The Creators Lounge | The NAMM Show 2026 Event Coverage — Day 2 Observations | On Location with Sean Martin and Marco Ciappelli
    Jan 27 2026
    Show NotesDay two at NAMM 2026 reinforces why this show continues to matter. Not just for product launches or celebrity sightings, but for the culture that forms when creators, builders, and technologists share the same physical space. From the Creator Lounge to the show floor, the conversation stays grounded in making, playing, and experimenting.This episode captures that energy in real time. Sean Martin and Marco Ciappelli reflect on how NAMM functions as a crossroads where legacy craftsmanship, modern production, and creative curiosity intersect. Guitars, basses, drums, microphones, and software all coexist here, but the real story is how people interact with the tools and with each other.Creativity on the FloorThe discussion touches on conversations with brands and builders like Gibson, John Page Guitars, and others shaping instruments that balance tradition with modern design. These are not abstract ideas. They are physical objects that invite musicians to explore sound differently, whether through lighter builds, new electronics, or rethinking classic forms.Technology Without Losing the SoulA recurring theme is how technology shows up at NAMM without overshadowing the human element. From live sound testing that occasionally overwhelms a recording to quiet moments in shared spaces, the episode highlights how tools serve creativity, not the other way around. The hosts reflect on artists who embrace technology while staying rooted in raw expression and performance.The Meaning of Being On LocationBeing present matters. This conversation underscores why on location coverage adds context that studio conversations cannot replicate. Background noise, spontaneous encounters, and unexpected access all become part of the story. NAMM is not polished. It is alive.The episode closes with anticipation. Major award events, standout performances, and conversations still to come point to why day two feels less like a midpoint and more like momentum building.GuestMarco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comHostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ResourcesThe NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordssean martin, marco ciappelli, namm 2026, namm show day 2, music industry, guitar gear, bass guitars, music technology, creator lounge, live music culture, instrument design, behind the scenes namm More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    8 min
  • Music, Machines, and the Myth of Replacement — What NAMM 2026 Reveals About the Future of Music | The NAMM Show 2026 Event Coverage — Day 1 Observations | On Location with Sean Martin and Marco Ciappelli

    Music, Machines, and the Myth of Replacement — What NAMM 2026 Reveals About the Future of Music | The NAMM Show 2026 Event Coverage — Day 1 Observations | On Location with Sean Martin and Marco Ciappelli
    Jan 26 2026
    Show NotesThe first day at NAMM 2026 opens in the only way it can: loud, imperfect, and unmistakably human. Forklifts roll by, sound systems compete for attention, and instruments are already being pushed to their limits. This episode captures that moment before the show floor officially opens, when ideas are raw and expectations are still forming.Sean Martin, host of Music Evolves, and Marco Ciappelli, host of Redefining Technology and Society, use this Day 1 conversation to ground the week in a bigger question: what role does technology actually play in music right now? Not as a replacement for creativity, but as a set of tools shaped by the people using them.The discussion cuts through familiar narratives about automation and generative systems by pointing directly at what is happening on the floor. New products are being introduced, but very little of it is framed as machines making music on their own. Instead, the focus is on musicians performing, experimenting, and expressing themselves through instruments that blend analog craft with digital capability.From acoustic guitars rooted in century-old designs to hybrid instruments that invite unconventional inputs like wood, metal, or physical objects, the message is consistent. Innovation does not erase musical tradition. It extends it. The instruments change, the interfaces evolve, but the act of creation remains human-driven.The conversation also reflects on how easily fear can creep into discussions about new tools. At NAMM, that fear feels misplaced. Artists are not stepping aside. They are leaning in, learning new techniques, and pushing boundaries in ways that still require skill, memory, timing, and emotional intent.This episode sets the tone for the rest of the week. NAMM is not about machines replacing musicians. It is about musicians deciding what they want to do next, using whatever tools help them say it more clearly.GuestMarco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comHostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ResourcesThe NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordssean martin, marco ciappelli, namm 2026, namm show, music, musicians, instruments, creativity, technology, innovation, event coverage, on location, conference More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    4 min
  • Craft, Lineage, and Making Music That Holds | A Conversation with Singer, Songwriter, Guitarist, and She Rocks Awards 2026 Honoree, Margaret Glaspy | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin

    Craft, Lineage, and Making Music That Holds | A Conversation with Singer, Songwriter, Guitarist, and She Rocks Awards 2026 Honoree, Margaret Glaspy | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin
    Jan 16 2026
    Show NotesSinger, songwriter, and guitarist Margaret Glaspy joins Sean Martin and Marco Ciappelli for a Music Evolves conversation recorded in the context of the NAMM Show and the She Rocks Awards, where Glaspy is recognized as a 2026 honoree. The discussion centers on how artists develop a voice, how creative practice sustains a career, and why music functions as a form of public service rather than a commodity alone. Glaspy shares how growing up in a musically active household normalized creativity and removed the idea that music must be exceptional to be meaningful. Early immersion in Texas-style fiddle competitions, alongside exposure to jazz, songwriter traditions, and alternative rock, shapes a foundation rooted in lineage rather than trend. That sense of lineage continues to guide her current work, where influence is acknowledged openly rather than hidden.Songwriting, as Glaspy describes it, is a daily practice rather than an output-driven process. Writing consistently, sometimes a song a day, becomes a way to maintain agency in a career shaped by touring cycles, releases, and expectations. Albums emerge from accumulation and reflection, not from pre-defined concepts. This approach reframes productivity as presence, with creativity tied to well-being and continuity.The conversation also explores how artists navigate maturity. Early attempts to emulate heroes eventually give way to self-recognition. Glaspy speaks to the value of being a student of music, letting imitation serve as a bridge to personal expression rather than a destination. That perspective resists the myth of originality in isolation and places artists within an ongoing cultural thread.Recognition at the She Rocks Awards introduces another dimension. Glaspy views the honor with humility, emphasizing the importance of creating space to acknowledge women’s contributions in music without turning the work itself into a competition. In that context, the NAMM Show represents the maker side of music, instrument builders, technologists, and craftspeople whose work enables creative expression.This episode positions music not as a product to be optimized, but as a practice to be protected, cultivated, and shared.GuestMargaret Glaspy, Singer, Songwriter, and Guitarist | Website: https://margaretglaspy.com/HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/Marco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comResources2026 She Rocks Awards: https://sherocksawards.com/The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordsmargaret glaspy, sean martin, marco ciappelli, namm, she rocks awards, music, creativity, art, artist, musician, music evolves, music podcast, music and technology podcast, singer, songwriter, guitarist, guitar playing More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    24 min
  • Bass Is the Backbone of Music | A Conversation with Bass Magazine Editor in Chief, Jon D’Auria | The NAMM Show 2026 Event Coverage — Bass Magazine Awards | Music Evolves with Sean Martin

    Bass Is the Backbone of Music | A Conversation with Bass Magazine Editor in Chief, Jon D’Auria | The NAMM Show 2026 Event Coverage — Bass Magazine Awards | Music Evolves with Sean Martin
    Jan 15 2026
    Show NotesBass rarely leads the conversation about music innovation, yet it quietly shapes how songs move, how bands connect, and how audiences feel rhythm in their bodies. In this episode of Music Evolves, hosts Sean Martin and Marco Ciappelli explore that idea with Jon D’Auria, Editor in Chief of Bass Magazine, through the lens of community, technology, and cultural relevance.D’Auria describes bass not as a background instrument, but as a stabilizing force. It anchors songs while allowing others to shine, a role mirrored by bass players themselves. That identity informs how the bass community operates: collaborative, inclusive, and deeply connected across generations. Events like the Bass Magazine Awards, held alongside the NAMM Show, are not about spectacle alone. They are about recognition, continuity, and shared lineage.Technology plays a central role in how this community grows. Digital publishing allowed Bass Magazine to expand reach beyond the limits of print, creating immediate access to news, gear releases, artist stories, and cultural moments. Social platforms now surface bass players from bedrooms and rehearsal spaces worldwide, creating opportunity while also reshaping how success is measured.Innovation, however, is not framed as progress for its own sake. The conversation questions where technology supports creativity and where it distracts from it. Lightweight amps, compact gear, and modeling tools solve real problems for working musicians. AI, on the other hand, introduces unresolved tension. While it lowers barriers to creation, it also challenges authorship, labor, and artistic value.Through it all, the episode reinforces a simple truth: music remains human at its core. Technology can amplify access, speed, and scale, but it does not replace intention, emotion, or community. Bass, often overlooked, becomes the perfect metaphor for that balance. Present, essential, and powerful without demanding the spotlight.This episode positions bass not just as an instrument, but as a signal of how music culture adapts while staying grounded in human connection.GuestJon D’Auria, Editor in Chief of Bass Magazine | On LinkedIn: https://www.linkedin.com/in/jon-d-auria-2a7b5089/HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/Marco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comResourcesBass Magazine: https://bassmagazine.comBass Magazine Awards: https://bassmagazineawards.com/The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordssean martin, marco ciappelli, jon dauria, bass magazine, namm, bass, music, technology, community, creativity, music, creativity, art, artist, musician, music evolves, music podcast, music and technology podcast More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    38 min
  • Music, Meaning, and the Business of Being Heard: Why Authentic Music Travels Further Than Trends | A Conversation with Chris SD | Music Evolves with Sean Martin

    Music, Meaning, and the Business of Being Heard: Why Authentic Music Travels Further Than Trends | A Conversation with Chris SD | Music Evolves with Sean Martin
    Jan 3 2026
    Show NotesMusic placement has quietly become one of the most powerful engines shaping how audiences discover new artists. In this episode of Music Evolves, host Sean Martin speaks with Chris SD, music producer and founder focused on connecting independent songwriters with film, television, and media opportunities, about how music moves from personal creation into shared cultural moments.The conversation centers on sync licensing not as a shortcut, but as a parallel creative economy. Chris SD explains that music supervisors, the professionals responsible for sourcing music for screen, are not looking for imitation or trend chasing. They are listening for authenticity. Songs that already exist, written without a brief or a pitch in mind, often resonate more deeply because they carry emotional truth rather than calculated intent.Why Indie Music Wins Screen TimeIndependent artists play a critical role in modern film and television. Budget realities often make major label catalogs impractical, while independent creators offer flexibility, ownership clarity, and creative alignment. This shifts the opportunity structure. Artists who control their masters and publishing are easier to work with and faster to license, which matters in production schedules driven by speed.Exposure matters as much as payment. A single placement can introduce an artist to millions of viewers in a context that builds emotional association rather than passive listening. That connection often leads to discovery, touring opportunities, and long-term audience growth.Technology as a Tool, Not the AuthorThe episode also addresses the growing conversation around AI in music creation. Chris SD draws a clear distinction between technology as a production aid and technology as a replacement for human authorship. Current legal frameworks and copyright realities prevent fully AI-generated music from being licensed for film and television. More importantly, the emotional nuance required for storytelling still depends on human experience.The message is consistent throughout the discussion. Music that endures is not built on novelty or automation alone. It survives because it reflects something real. Sync licensing rewards that honesty rather than undermines it.For artists navigating visibility, rights, and sustainability, this conversation reframes placement not as selling out, but as participation in a larger storytelling ecosystem.GuestChris SD, Musician, Producer, and Founder of Sync Songwriter | On LinkedIn: https://www.linkedin.com/in/chris-sd/HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ResourcesAttend The Sync Songwriter Music Supervisor Panel: https://www.syncsongwriterprograms.com/a/2148209544/Z3BHNXLzKeywordssean martin, chris sd, sync, licensing, music, film, television, independent, supervisors, creativity, art, artist, musician, music evolves, music podcast, music and technology podcast More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    41 min
  • Building Visibility, Community, and Momentum for Women in Music | A Conversation with Laura Whitmore, Founder of The Women’s International Music Network | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin

    Building Visibility, Community, and Momentum for Women in Music | A Conversation with Laura Whitmore, Founder of The Women’s International Music Network | The NAMM Show 2026 Event Coverage | Music Evolves with Sean Martin
    Dec 30 2025
    Show NotesMusic careers are often discussed through the lens of performance, technology, or commercial success. Less visible is the connective tissue that sustains those careers: community, advocacy, and long-term support systems. In this episode of Music Evolves: Sonic Frontiers, the conversation centers on how structured networks and intentional recognition shape opportunity across the music industry.Laura Whitmore, Founder of The Women’s International Music Network and Senior Vice President of Marketing at Positive Grid, shares how the organization was created to address a simple but persistent issue: women working across music often operate in parallel, rarely connected despite facing similar challenges. The network focuses on bridging that gap by creating shared spaces for visibility, mentorship, and collaboration across roles including artists, executives, engineers, marketers, and legal professionals.A central anchor of that effort is the She Rocks Awards, now in its fourteenth year. The awards, taking place during The NAMM Show 2026, highlight women contributing across all layers of the industry, not only those on stage. The emphasis is on storytelling and presence, giving space for honorees to speak openly about career paths, obstacles, and resilience. That visibility has a ripple effect, normalizing leadership diversity and encouraging others to see themselves as part of the industry’s future.The discussion also addresses how technology fits into this ecosystem. From AI-assisted music tools to digital platforms that broaden access, innovation plays a role when it amplifies creativity rather than replacing it. The focus remains on preserving human expression while using technology to remove friction and expand reach.Another recurring theme is generational continuity. Younger creators and professionals bring new perspectives on consumption, creation, and community. Engaging them early, listening closely, and building inclusive pathways ensures the industry remains relevant and sustainable.This episode frames music not only as art or business, but as a shared cultural system. Networks like this one reinforce that progress does not happen automatically. It is built through intentional connection, recognition, and sustained effort.GuestLaura Whitmore, Founder of The Women’s International Music Network and Senior Vice President of Marketing at Positive Grid | On LinkedIn: https://www.linkedin.com/in/laurabwhitmore/HostSean Martin, Co-Founder at ITSPmagazine, Studio C60, and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | Website: https://www.seanmartin.com/ResourcesThe Women's International Music Network: https://thewimn.com/2026 She Rocks Awards: https://sherocksawards.com/The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026The NAMM Show 2026: https://www.namm.org/thenammshow/attendMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Keywordssean martin, laura whitmore, women’s international music network, she rocks awards, positive grid, namm, music advocacy, music marketing, women in music, music leadership, music, creativity, art, artist, musician, music evolves, music podcast, music and technology podcast More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    34 min
  • Music, People, and the Energy That Moves an Industry | The NAMM Show 2026 Event Coverage with John Mlynczak, President and CEO at NAMM | On Location with Sean Martin and Marco Ciappelli

    Music, People, and the Energy That Moves an Industry | The NAMM Show 2026 Event Coverage with John Mlynczak, President and CEO at NAMM | On Location with Sean Martin and Marco Ciappelli
    Dec 16 2025
    Guests and HostGuest: John Mlynczak, President and CEO of NAMM | View Website | Visit NAMMHost: Host: Sean Martin, Co-Founder at ITSPmagazine Podcasts and Host of Redefining CyberSecurity Podcast & Music Evolves Podcast | On ITSPmagazine: https://www.itspmagazine.com/sean-martinHost: Marco Ciappelli, Co-Founder at ITSPmagazine Podcasts and Host of Redefining Society and Technology Podcast | On ITSPmagazine: https://www.itspmagazine.com/marco-ciappelliShow NotesAs the music industry prepares for The NAMM Show 2026, the conversation moves well beyond gear announcements or product cycles. This episode of Music Evolves: Sonic Frontiers explores how music, technology, and human connection intersect at a moment where creativity, commerce, and culture are tightly interwoven.John Mlynczak, President and CEO of NAMM, frames the upcoming show within a broader historical arc. NAMM marks its 125th year as an organization, offering a rare opportunity to examine why music endures while many industries fade. His perspective highlights resilience as a defining trait of music makers and the businesses that support them, shaped by shifting genres, global trade pressures, and accelerating technological change.The discussion places artificial intelligence in context rather than at the center. AI is acknowledged as one of many tools influencing music creation and production, but not the defining force. The episode emphasizes that innovation in music technology often builds on familiar foundations, while differentiation increasingly comes from artists, creators, and the stories they bring to the instruments they use.Sean Martin and Marco Ciappelli explore how authenticity now drives connection between brands, artists, and audiences. Product differentiation is no longer just about features or specifications. Artist collaborations, personal branding, and direct engagement through social platforms shape trust and influence purchasing decisions. Music products are experienced through people first, technology second.Education also emerges as a critical theme. The NAMM Show 2026 expands learning opportunities with hundreds of sessions, new multi-hour summits, and programming designed around distinct communities, from educators to retailers to professional audio engineers. Data-driven insights now guide how these experiences are designed, enabling more personalized and meaningful participation.Underlying the conversation is a shared belief that music remains fundamentally human. Technology may change workflows, distribution, and scale, but emotion, expression, and community remain the constants. The episode positions The NAMM Show not just as a trade event, but as a living snapshot of where music culture and the business of music are heading next.The NAMM Show 2026 is taking place from January 20-24, 2026 | Anaheim Convention Center • Southern California — Coverage provided by ITSPmagazine — Follow our coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026ResourcesNAMM Organization: https://www.namm.org/The NAMM Show 2026: https://www.namm.org/thenammshow/attendCatch more stories from NAMM Show 2026 coverage: https://www.itspmagazine.com/cybersecurity-technology-society-events/the-namm-show-2026Music Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Want to share an Event Briefing as part of our event coverage? Learn More 👉 https://www.studioc60.com/performance#briefingWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.studioc60.com/performance#ideasKEYWORDS: sean martin, marco ciappelli, john mlynczak, the namm show, the namm show 2026, namm 2026, music industry, music technology, music education, artist collaborations, event coverage, on location, conference More From Sean MartinMore from Music Evolves: https://www.seanmartin.com/music-evolves-podcastMusic Evolves on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTRJ5du7hFDXjiugu-uNPtWMusic Evolves: Sonic Frontiers Newsletter | https://www.linkedin.com/newsletters/7290890771828719616/Line of Sight Newsletter | https://www.linkedin.com/newsletters/7400591548452667392/ITSPmagazine YouTube Channel: https://www.youtube.com/@itspmagazineBe sure to share and subscribe! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    35 min