Épisodes

  • The Algorithm Knows: How AI is Changing the Rental Landscape

    The Algorithm Knows: How AI is Changing the Rental Landscape
    Sep 29 2026
    AI is changing how renters evaluate apartments, and star ratings no longer tell the whole story. In this episode of *The Multifamily Review*, Marcus Armstrong breaks down findings from J Turner Research’s sixth Internet Adventure Study, including how renters are using AI to build shortlists, compare communities, identify red flags, and even override strong star ratings. For multifamily operators, the message is clear: your property is being summarized by AI, and your operational reality, reviews, and management responses all shape that verdict.
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    10 min
  • Jackson Hole Could Change Multifamily’s Next 12 Months

    Jackson Hole Could Change Multifamily’s Next 12 Months
    Aug 18 2026
    The Federal Reserve is heading into Jackson Hole with an unusually difficult mix of economic signals. The latest jobs report showed a net decline in payrolls alongside significant downward revisions to prior months, suggesting the labor market has been weaker than previously understood. At the same time, inflation remains above the Fed’s target, leaving policymakers caught between protecting employment and preventing another acceleration in prices. For multifamily operators, the debate is more than a macroeconomic story. Kevin Warsh’s first Jackson Hole address as Fed chair could influence long-term rates, mortgage pricing, refinancing conditions, acquisition activity, and the viability of new construction. A signal that rates will remain on hold could ease pressure on capital stacks and potentially bring buyers and sellers closer together. Keeping a rate hike on the table could extend the uncertainty facing borrowers with floating-rate debt and near-term maturities. In this episode of The Multifamily Review, Marcus Armstrong lays out three possible paths for Warsh at Jackson Hole and the practical steps operators can take before the Fed provides its next signal. The takeaway is not to bet on one outcome, but to know your exposure, stress-test your assumptions, and be prepared to move when the financing window changes.
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    12 min
  • The 21st Century ROAD to Housing Act: What It Means for Multifamily

    The 21st Century ROAD to Housing Act: What It Means for Multifamily
    Jul 21 2026
    The 21st Century ROAD to Housing Act is officially law, marking one of the most significant federal housing policy developments in decades. In this episode of The Multifamily Review, Marcus Armstrong breaks down what the law means for multifamily owners, operators, developers, and investors, including updated FHA multifamily loan limits, permitting incentives, Section 901 restrictions on institutional investors, and new opportunities for build-to-rent. Learn what the law changes, what it leaves untouched, and what multifamily leaders should monitor as its provisions move toward implementation.
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    11 min
  • The Move-In Moment That Makes or Breaks Student Housing

    The Move-In Moment That Makes or Breaks Student Housing
    May 26 2026
    In this episode of The Multifamily Review, Marcus Armstrong breaks down new J Turner Research data from 24,374 student housing move-in surveys. Learn why unit cleanliness and condition have such a major impact on referrals, renewals, and first impressions. Watch to see why the 72 hours before move-in may be the most important window for student housing operators.
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    7 min
  • CRAFTing the Perfect Resident Response

    CRAFTing the Perfect Resident Response
    Sep 2 2025

    AI isn’t here to replace property managers—it’s here to make communication smarter and easier. In this episode of The Multifamily Review, Marcus Armstrong and Mya Hayhurst explore how the CRAFT method helps property managers use tools like ChatGPT to write review responses, resident emails, and social posts that are professional, personalized, and efficient. Tune in to learn how AI can save you time while keeping your voice authentic.
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    25 min
  • Inside the Leasing Office: Stories from the Front Lines of Multifamily

    Inside the Leasing Office: Stories from the Front Lines of Multifamily
    Aug 5 2025

    Forget what you think you know about property management. The real story isn’t written in boardrooms; it’s lived in the leasing office, where a single day can range from celebrating a team win to navigating a crisis that feels like a "war flashback." So what separates a thriving, energized team from one that’s burning out?

    On The Multifamily Review, we’re getting real. Host Marcus Armstrong brings in coworker Kelley Lockaby to share candid stories and powerful lessons from her years on the front lines of multifamily. They explore the human side of the business, the relationships that forge unbreakable teams, the leadership actions that build unshakeable loyalty, and the emotional weight that onsite staff carry every day.

    This isn’t just another podcast. It’s an inside look at the heart of your operations. Whether you’re an executive trying to connect with your teams or an onsite professional who wants to feel seen, this episode is for you.

    Listen now for a dose of reality, humor, and a new perspective on what it takes to build a winning on-site culture.
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    27 min
  • Big Bets and Bold Predictions: Apartmentalize in Review

    Big Bets and Bold Predictions: Apartmentalize in Review
    Jul 1 2025

    The key to the future of multifamily wasn't found at the slot machines in Vegas—it was on the stages and trade show floor of NAA Apartmentalize. If you're feeling the FOMO, don't worry. This podcast cuts through the hype to give you the essential insights that will define the next 12-24 months. Tune in to hear our breakdown of the biggest takeaways, from AI hacks that are changing operations to the surprising new focus on emotional intelligence in leadership. Plus, stick around for three bold predictions that might just change how you plan for the future. Don't get left behind. Watch now and get the insider scoop in under 30 minutes.
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    28 min
  • Clicks, Keys, and Generational Preferences: Unlocking Your Social Media Strategy

    Clicks, Keys, and Generational Preferences: Unlocking Your Social Media Strategy
    May 27 2025

    Is your social media strategy truly connecting, or just collecting dust? Marcus Armstrong is back on The Multifamily Review, armed with the groundbreaking new "From Clicks to Keys" report by J Turner Research! Get ready to dive deep into how social media is revolutionizing apartment searches and resident engagement across every generation. This isn't just about pretty pictures; it's about turning digital interactions into signed leases.
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    8 min