Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take an unfiltered look at what multifamily conferences have quietly become—and what they were supposed to deliver. In an industry that spends millions each year on travel, passes, booths, and sponsorships, a hard question has emerged: are we investing in knowledge, or just underwriting nightlife?

In this episode, Kerry and Jimmy challenge the growing culture of empty breakout rooms, half-attended day-two sessions, and conference agendas that seem to orbit cocktail hours more than classrooms. They dig into why so many teams show up for the parties but disappear when it's time to learn—and what that says about leadership expectations, accountability, and how conference success is being measured. When photos flood social feeds but actionable insights never make it back to the office, something is broken.

Kerry and Jimmy's Words of Wisdom: "Every conference trip is an investment in organizational intelligence. The return isn't the badge, the party, or the photos—it's the knowledge your team brings home and how that knowledge strengthens the company. Attendees should come back with clear takeaways, competitive insights, and ideas that translate into better decisions. If conferences don't make your business smarter, they don't deserve your budget."

Resources: Where will we be making waves next?