Couverture de The Multichannel Success Podcast - from Prospero & The Multichannel Expert

The Multichannel Success Podcast - from Prospero & The Multichannel Expert

De : David Worby Mark Pinkerton and David Kohn
  • Résumé

  • How to be successful in Multichannel & eCommerce - practical suggestions and advice from seasoned industry experts. We have many years of experience and we share our knowledge and discuss important multichannel issues with guests. We hope you find it interesting. Talk to us - www.prosperocommerce.com/connect We had some great feedback from you for our first season released earlier this year, so have decided to come back for a second season. As before, we’ve tried to give you a mix of strategic guidance and real-world practical advice that will help you drive your multichannel success. In addition, we are delighted to welcome a new sponsor BetterCommerce. Season 2 is packed with more helpful advice and help for your Multichannel journey and contains 6 episodes and more guest speakers
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    Épisodes
    • Why you probably don't need to replatform - but why you might - Multichannel Success Podcast S3e1
      Apr 18 2024

      In our first podcast episode of Season 3, we dive into the world of eCommerce platforms and ecosystems. We have Deepak Anand from Shopline and Jeremy Wilson from Prospero join us to unravel the complexities of modern retail tech.

      We talk about the shift from monolithic platforms to flexible ecosystems, and the evolving nature of platforms into partnerships. Deepak highlights the trend towards subscription-based models and the importance of aligning tech with business objectives. We also touch on the increasing role of social media in customer acquisition and the critical need for retailers to involve their customers in the tech development process.

      From the importance of a clear plan to the benefits of an external project manager, we covered the A to Z of re-platforming and how to navigate the risks. It was a jam-packed session full of insights for retailers pondering the big question: to re-platform or not to re-platform?

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      44 min
    • Why your conversion rate obsession is obsolete - or is it? Multichannel Success Podcast S3e2
      Apr 18 2024

      In this episode of 'Multichannel Success Podcast,' David Kohn had the pleasure of chatting with Mark Pinkerton from Prospero, and our special guest, Abi Hough from uu3. We dove into the evolving world of Conversion Rate Optimization (CRO) and questioned whether it's becoming obsolete.

      Abi, with her 20 years of consulting experience, shares fascinating insights into the importance of understanding user behaviour beyond mere conversion rates. Mark reflects on his extensive CRO background and noted the shift towards a more holistic optimization approach.

      We debate the relevance of CRO in today's tech-driven landscape, and Abi reminds us that despite advances in AI, the human touch remains crucial in understanding customers. We concluded that while CRO is changing, it's certainly not obsolete, and knowing your users is key to any brand's success.

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      38 min
    • Why you don't need an SI - Multichannel Success podcast S3e3
      Apr 18 2024

      Today David Worby & Mark Pinkerton from Prospero are with Kevin Murray from Infinity, and today we're diving into a juicy topic: why sometimes you may not need a Systems Integrator (SI). We're unravelling the mystery of what an SI is, how the role has evolved, and the shifting landscape of technology that's changing the game for retailers.

      From discussing the traditional SI model to exploring the new challenges of cloud-based systems, we're dissecting reasons why businesses might choose to partner with an SI or tackle technology in-house. Plus, we're getting real about the pros and cons of this decision, so buckle up for a ride through the world of tech integration, with a side of friendly banter and expert insights.

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      40 min

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