In this conversation, Ross Saunders and Brandin Chiu discuss the critical importance of customer and consumer privacy rights, exploring how businesses can navigate the complexities of compliance across different regions. They delve into Spoonity's mission to enhance loyalty programs while maintaining a strong focus on privacy, the challenges faced in various jurisdictions, and the strategies employed to ensure compliance without hindering business growth. The discussion highlights the evolving landscape of privacy regulations, the role of technology in compliance, and the necessity of educating clients about privacy rights.

Key Takeaways:

• Customer privacy is essential for business success.
• Compliance varies significantly across different regions.
• Navigating multiple regulations requires strategic prioritization.
• Customer awareness of privacy rights is increasing.
• Education is key to overcoming misconceptions about compliance.
• Technical challenges arise when implementing privacy measures.
• Compliance should not hinder business progress.
• Regulators often prefer to guide rather than penalize.

About Brandin:

Brandin Chiu is the CTO of Spoonity. He has nearly two decades of software engineering excellence, and is obsessed with bringing together the systems, processes, and people that make great engineering organizations. In his free time, he volunteers and provides mentorship to a variety of organizations around Canada in the fields of leadership and software engineering. He cares deeply about consumer privacy, digital rights, and brings that passion with him every day at Spoonity.

About Spoonity:

Spoonity is the "future of loyalty": offering the complete package of rewards, gift cards, digital marketing, analytics, and AI to help our merchants accelerate growth. Our highly-customizable platform comes backed by a deep understanding of our merchants' operations and business so that we can act as a partner and springboard, rather than a distraction. We've helped some of the biggest brands in Latin America grow tremendously and now operate on every major continent on Earth.

www.spoonity.com

About Ross:

Ross, the "Nerd with Trust Issues", is a technology and privacy specialist with over 20 years of experience navigating the complex intersection of innovation, governance, and cybersecurity. He holds a Master’s degree in Management of Technology and Innovation, a CIPP/E designation in privacy, and certifications in paralegal and ethical hacking.

With a background in Software-as-a-Service and more than a decade dedicated to governance consulting in privacy and security, Ross has helped organizations translate regulatory requirements into actionable strategies. He is a passionate advocate for consumer cybersecurity and privacy rights, known for making even the most complex topics accessible and engaging.

www.rossgsaunders.com

www.nerdwithtrustissues.ca