Moe Aljaff: The Schmuck Who Took Manhattan
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Moe Aljaff: The Schmuck Who Took Manhattan
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From a Kurdish refugee family in Sweden to opening one of New York’s most talked-about bars, Moe Aljaff has turned rebellion into art. Founder of the Schmuck brand, Moe shares his story of persistence, independence, and building something from nothing — by doing it all his own way.
🎙 In this episode of LUCA, THE PODCAST, recorded in New York City, Moe talks about:
– How growing up as a refugee shaped his creative mindset
– The rise of Two Schmucks and what it taught him about identity
– The decision to bring his brand to New York
– His leadership philosophy and approach to chaos
– Why authenticity beats perfection — every time
📍 Recorded in New York City
📩 Contact: lucathepodcast@gmail.com
📲 Instagram: @lucathepodcast
📺 Watch on YouTube: LUCA, THE PODCAST
