On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, and use faster, clearer measurement to answer tough growth questions with confidence. From protecting brand investment to aligning metrics with the P&L, Henry makes the conversation easy to enjoy by being whip smart with a sharp humor to match.

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Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory. We talk about why measurement has to go beyond media and into every business driver—from pricing and promotions to economic forces—and how next-gen models, clearer objectives, and more agile planning help teams move from hindsight to true foresight. It’s a practical look at turning insights into decisions the whole C-suite can act on.

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Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand's team. From smarter budget allocation to AI-powered insights and better collaboration, it’s a practical look at how integration leads to stronger results.

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On this episode of Modern Marketing and Measurement, I sit down with James Leaver of Multilocal Media to talk about why curation has gone from buzzword to business driver. We dig into supply-side complexity, the role of AI and humans, and how better data and faster execution help brands move from fragmented buying to measurable outcomes.

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On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovay from CreatorIQ. We dig into how brands are moving beyond likes and followers to measure what actually matters in creator marketing — from brand suitability and safety to full-funnel performance, commerce, and long-term ROI.

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Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine. We dig into Roku’s consumer-first approach, the shift toward precision and performance in CTV, how culture and commerce are converging on the big screen, and what marketers need to rethink now—from planning frameworks to measurement—as streaming becomes the new foundation of television.

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On this episode of Modern Marketing and Measurement, I’m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-sourced data to power smarter decisions, from audience discovery to activation. Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data.

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Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships. We dig into AEG’s Live Effect research, how emotional engagement translates into brand performance, and what modern measurement looks like when experience, data, and activation all come together.

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