Happy Mother's Day from the Marketing Girls!

We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of the incredible moms inside Modern Agent Social Club.

You'll hear from agents at every stage of motherhood and business, from brand new mamas to seasoned agents who've figured out how to build a legacy while raising their kids.

We see what's possible inside this community every single day, and we want you to see it too!

The girls discuss:

♡ How niching down on a specific town transformed one agent's social media reach, even with a newborn at home

♡ Why themed content days are a game-changer for moms who don't have time to overthink it

♡ How a military spouse and new mom balances showing up for clients and community with a baby in tow

♡ The power of setting boundaries with clients, and why your availability windows are actually better for everyone

♡ Why documenting your real life (messy playrooms and all) beats perfectly curated content every time

♡ How one agent built a referral-based business through golf leagues, local restaurants, and just being a real person online

♡ The systems, CRM habits, and support teams that help agent moms stay present without dropping the ball

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

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Follow our Modern Agent members featured in this episode:

♡ @kailynnkellett

♡ @caelyn.jpeg

♡ @mrs.melissastory

♡ Ashley

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Join our 3-day personal brand challenge, and learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

When people mention your name in a room, they're going to feel something. The question is — what do you want them to feel?

That's the whole heartbeat of personal branding, and in this episode, we’re walking you through our Personal Brand by Friday guide: a step-by-step plan to get your brand off the ground in just five days.

And before you think "I already have a brand" or "I don't really need one," we're talking to you especially. Listen through to the end, and we promise you won't leave empty-handed.

The girls discuss:

♡ What a brand menu is and how to build yours

♡ The one-word exercise that gives your brand a North Star

♡ Why iPhone photos outperform polished headshots on Instagram

♡ How to organize your content so you're always ready to post

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Balanced with Britt

♡ Instagram: Margo Lloyd

♡ Past episode: 69. The Local Content Strategy You’re Probably Overcomplicating with Emma Jordison

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Join our 3-day personal brand challenge, and learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

She walks into a local boutique, and they already know her name.

Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place.

And her content feels like hanging out with a friend, not watching a boring sales pitch.

We have a special Modern Agent guest on the podcast today — Emma Jordison (aka DSM Home Girl) to talk about what it looks like to build a real estate business on authenticity, local content, and the kind of consistency that compounds over time.

Emma shares how she went from throwing things together on social media to reaching over 65,000 accounts in her first 90 days in the membership, and why she believes social media is a long game worth playing.

The girls discuss:

♡ Why Emma built her brand around local content

♡ Showing up consistently when you have three boys, a full pipeline, and a life

♡ The DSM Homegirl brand — how she coined it, why niching down works, and how she handles serving multiple areas

♡ Her brand photos that feel like Instagram pics

♡ Her 30-day listing prep series

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Emma’s links:

♡ Instagram: @emma.buyiowa

♡ Join her email club!

♡ Check out her other links

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Join our 3-day personal brand challenge, and learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent