Today we’re joined by Sarah Gwilliam, Founder & Grief Coach at Solace. Join us to learn how Sarah’s work has evolved with the evolution of sustainability and philanthropy to CSR to global citizenship and social impact. We discuss how her parents' military careers inspired her to pursue a career in impact, the value of companies promoting civic engagement, and why talking about grief shouldn’t be taboo. Sarah brought us Kroger's 2022 holiday commercial, "The Magical Cookbook", to evaluate live using our criteria.

Follow Sarah on LinkedIn and Solace on Instagram.

RESOURCES + LINKS

• Solace Concierge
• Audos
• Civic Alliance
• Kroger "The Magical Cookbook”+ Colbie Callait's IG post.
• Additional Kroger holiday campaigns: “Share Your Food, Share Your Heart”, “Operation: Gingerbread”, “El Regalo de Enseñar | The Gift of Teaching.”

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.

The holidays are here and we’re revisiting some of our favorite brands who continue to stand by their values (Bobbie, e.l.f.) and the latest iterations of long-term initiatives (L’Oreal). We also highlight who is using their holiday spots for real impact (John Lewis), and who has some serious missed opportunities to drive true impact (Dunkin Donuts).

Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.

RESOURCES + LINKS

• Episodes to revisit: Season 1, Episode 21 (elf, L’Oreal), Season 1, Episode 26 (Bobbie)
• Bobbie: Bobbie x Cardi B, Bobbie x Moms are the OG influencer pt 2
• e.l.f.: Changing the Board Game, Give an elf
• L’Oreal: Women of Worth, Keely Cat Wells, Making Space
• John Lewis: Where Love Lives, Marketing to Men Summit, MOG Substack: Inside the Marketing to Men Summit, Elliot Rae LI post,
• Dunkin Donuts: The Little Holiday Munchkin, The Little Holiday Munchkin Book
• Wicked: For Good: Green for Good
• Movember x Google Gemini: Gen A Mo, Jonathan Jacobs LI post
• Nonprofits & Foundations: Building Happier Futures, Parenting out Loud, Action for Children, HomeStart UK, Who Cares Scotland, Joy in Childhood Foundation, Rewild

We'd love to hear from you:

• Who would you like to see us interview?
• What campaign would you like us to audit?
  

Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

Today we’re joined by Jenn Shaw, an NAACP nominated award-winning writer/director known for genre-bending stories that champion underdogs, celebrate quirks, and spotlight cultural gems. Join us to learn why cultural nuance and lived experience matter in storytelling, the power of reserving the right to change your mind as a creative and how Jenn stays true to her values. Jenn brought us Huggies “Do it for the Team” campaign to evaluate live using our criteria.

Follow Jenn on LinkedIn and check out her incredible work at www.jennjshaw.com.

RESOURCES + LINKS

• Adidas Running While Black: We Are Here
• Huggies 'Do it for the Team' Campaign, Sweepstakes & Spotify Playlist
• Tiny Giant
• Zero Gravity

We'd love to hear from you:

• Who would you like to see us interview?

• What campaign would you like us to audit?

Follow us on⁠ ⁠Instagram⁠⁠ +⁠ ⁠LinkedIn⁠⁠. Missed Opportunities for Good is powered by⁠ ⁠Love of Good⁠⁠ +⁠ ⁠Aligned for Impact⁠⁠.