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Mind the Market

Mind the Market

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Welcome to Mind the Market, your curated source of sharp insights at the intersection of marketing, cognitive science, and communication. Created for professionals in branding, media, and strategy, this podcast explores the most impactful studies, mental models, and behavioural patterns shaping how we influence, connect, and convert. From behavioural economics to brand psychology, from digital strategy to human bias — if it drives decision-making, it's here. For those who think before they market. Designed for leaders, creatives, and students ready to go beyond the surface.Mind the Market Economie Marketing et ventes
Épisodes
  • Culture & Marketing - The Influence of Culture on International Marketing
    Mar 11 2026

    This episode explores how culture shapes the way global marketing campaigns are perceived, highlighting the importance of cultural adaptation in a digital world. We look at the convergence of global trends while examining how cultural differences continue to influence communication.


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    8 min
  • — Cognitive Biases: The Hidden Architecture of Consumer Decisions
    Dec 10 2025

    🎯 Are you really in control of your purchasing decisions?


    Discover how emotions and social dynamics play a huge role in what we buy! From the allure of limited editions to the power of social proof, brands have it all figured out.


    What influences your buying choices the most? Drop your thoughts below! 👇


    #EmotionalMarketing #SocialProof #ConsumerChoices #MindTheMarket #CognitiveBias #MarketingTrends #BrandPower #ImpulsePurchase #MarketingStrategy #DecodingMarketing ùùù

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    8 min
  • Moncler: The Campaign That Warms More Than Bodies | “Warmer Together” & The Smart Luxury Branding Play
    Dec 3 2025

    Moncler’s Warmer Together campaign brought together Robert De Niro and Al Pacino — two Hollywood icons — in one of the most emotionally intelligent luxury campaigns ever created.

    In this breakdown, we explore how Moncler turned a technical mountain brand into a cultural luxury icon — using psychology, storytelling, and timeless values.


    📌 Topics inside:

    • Emotional storytelling & neuromarketing in luxury
    • How cognitive bias shape consumer perception
    • Remo Ruffini's rebranding revolution
    • Moncler Genius and the power of collaboration


    📚 Sources:• AFP — “Moncler celebrates human warmth with De Niro andPacino – Warmer Together”• Vogue Business — “Moncler’s Genius collab hit machine”• The Impression — “Moncler reunites Al Pacino and Robert De Niro”• Moncler Group Official Website• DesignScene, Paris Select Book


    🔥 Subscribe to Mind the Market for more brand storytelling, luxury marketing, and psychology-driven strategy breakdowns.

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    6 min
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