Are electricians sleeping on one of the most profitable niches in the trade?

In this episode of the Million Dollar Electrician Podcast, we sit down with Jesse Hurt, Senior Account Manager at Duromax, to break down the massive surge in demand for portable generators after recent ice storms.

One electrician wired money for 24 generators… and by the time he arrived to pick them up, he had sold 36 more, leaving with over 50 units!

Meanwhile, Jesse personally sold over 1,000 plus generators in his strongest month. So what’s happening in the market?

This episode breaks down:

• Why portable generators are exploding in demand
• The misconception electricians have about standby vs portable systems
• Why homeowners want backup power but often can’t afford $10–20K standby systems
• How electricians are turning portable generators into a profitable service offering
• The turnkey model that lets electricians focus on installation while manufacturers handle logistics

If you're an electrician looking for new revenue streams, this episode might completely change how you think about backup power!

⚡️If you want portable generators to become a real revenue stream,
reach out today and get in Jesse’s world.
📧 Email: jesse@duromaxpower.com
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789

🎓 Podcast Scholarship Draw
Subscribe, leave a review, or follow us on socials, then submit the entry form. Each verified action counts as one entry!
⚡️Monthly prize: Open Circuit Lifetime Membership ($1,500 value)
⚡️Semi-annual prize: Service Loop Electrical electric service packages ($5,000 value)
Submit your entry here! 👉 https://go.serviceloopelectrical.com/mde-draw


⚡️Want to learn how to multiply your service calls without burning out?
Join the SLE Pro App for tools, strategies, and next-level support!
https://www.electricserviceapp.com/

#Electricians #PortableGenerators #BackupPower #ElectricalBusiness #MillionDollarElectrician #ElectricalBusiness #HomeBackupPower #GeneratorSales #ServiceElectrician #DuromaxGenerators

AI is no longer the future of electricians, it’s happening now.

In this episode of The Million Dollar Electrician, Eddie Cruz and Edward Rivera, co-owners of Ion Electrical reveal how:

• A customer found them through ChatGPT
• They use AI to improve speed, accuracy, and customer experience
• They’re adapting to solar incentive cuts without slowing down
• They landed one of the largest residential battery installs in New Hampshire

This isn’t theory.

This is what scaling electricians are doing in 2026.

If you’re a 2–5 van shop trying to grow without chaos, this episode will change how you think about:

⚡ AI in electrical business

⚡ Recruiting and hiring

⚡ Solar and battery positioning

⚡ Marketing for the AI search era

⚡ Building authority in your market

AI won’t replace electricians. Electricians using AI will!

⚡️Guests : Eddie Cruz and Edward Rivera

Co-owners of Ion Electrical.

Website: https://ionelectricalllc.com

Instagram: https://instagram.com/ionelectrical

⚡️Want to learn how to multiply your service calls without burning out?

Join the SLE Pro App for tools, strategies, and next-level support!

https://www.electricserviceapp.com/

⚡️Podcast Powered by Duromax Generators.

Making turnkey power solutions easy.

📧 Email: jesse@duromaxpower.com

🌐 Website: www.duromaxpower.com

📞 Call: 909-490-5789

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567

#ElectricianLife

#ElectricalContractor

#SolarBusiness

#BatteryBackup

#AIForBusiness

#ContractorLife

#ElectricianEntrepreneur

#HomePower

#ChatGPT

#Notion

If you're an electrician stuck between $100K and $2M and your techs struggle with close rate, objections, or average ticket size this episode is for you.

In this session, Clay and Joe break down the 6-option sales framework that:
- Preemptively handles “email it over”
• Stops customers from shopping multiple quotes
• Raises your average ticket
• Shifts you from technician to trusted advisor

💡 What You’ll Learn:
• How a $300 Ring doorbell call turns into a full security system upgrade
• How understanding the customer’s emotional “why” changes everything
• Why pricing must be right before options work
• The mindset shift that separates average electricians from high-profit operators

If you think offering options feels pushy… this will change your mind!

⚡️Want to learn how to multiply your service calls without burning out?
Join the SLE Pro App for tools, strategies, and next-level support!
https://www.electricserviceapp.com/

⚡️Podcast Powered by Duromax Generators.
Making turnkey power solutions easy.
📧 Email: jesse@duromaxpower.com
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567

⚡️Learn more about electrical service pricing, flat-rate vs. hourly, and how to lead your market through service. Contact us, we’d love to help!

#ElectricianBusiness #ElectricalContractor #ServiceBusiness #ElectricalSales #HomeServiceBusiness #ServiceTickets #SalesTraining #ContractorLife #ByElectriciansForElectricians #TradeBusiness #ServiceIndustry

When the storm hits, most electricians react. But in this episode, Joseph Lucanie flips that mindset by showing how proactive service not only protects homeowners, it builds unstoppable loyalty. From pre-storm generator checkups to post-storm empathy calls, you’ll learn how to turn chaos into your greatest marketing and service advantage. Joseph breaks down the tactical moves, like anti-theft anchoring and emergency lighting installs, that separate the amateurs from the white-glove pros.

Whether you're in a Corolla or a ten-truck fleet, this episode will reshape how you see your role in the home, not as a fixer, but as a trusted protector.

💡 What You’ll Learn:
How to prep generators before a storm hits
What to say to customers after an outage
The difference between basic service and white-glove loyalty-building

⚡️Learn how to present service options that increase average ticket, reduce price objections, and put customers in control, without sounding salesy.
Mastering the Art of Options. Feb 4th, 08:00 PM - 9:30 PM EST
Pre-registration link here!

⚡️Want to learn how to multiply your service calls without burning out?
Join the SLE Pro App for tools, strategies and next-level support!

⚡️Podcast Powered by Duromax Generators.
Making turnkey power solutions easy.
📧 Email: jesse@duromaxpower.com
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!

⚡️Learn more about electrical service pricing, flat-rate vs. hourly, and how to lead your market through service. Contact us, we’d love to help!

#Electricians #GeneratorPrep #WinterStorm #PowerOutage #ElectricalBusiness #CustomerLoyalty #MillionDollarElectrician

Most electricians think they’re being helpful by quoting the one thing the homeowner asked for but in reality, that’s the fastest path to burnout, low tickets, and lost trust.

In this episode, we break down the silent killer in most electrical businesses: offering a single option.

💡 What You’ll Learn:

• Why giving one estimate feels like service but kills your close rate
• How presenting thoughtful options trains your team AND increases trust
• Why the electrician with a $24 lead closed $66K… and how you can too
• How to serve clients at a deeper level without being salesy or pushy
• And why options aren’t about upselling, they’re about leading

If you’re tired of quoting and getting ghosted, tired of running 10 calls a day for scraps, this episode shows the mindset and method that flips everything.

⚡️Learn how to present service options that increase average ticket, reduce price objections, and put customers in control, without sounding salesy.

Mastering the Art of Options. Pre-registration link here:

⚡️Want to learn how to multiply your service calls without burning out?

Join the SLE Pro App for tools, scripts, and next-level support!

⚡️Podcast Powered by Duromax Generators.

Making turnkey power solutions easy.

📧 Email: jesse@duromaxpower.com

🌐 Website: www.duromaxpower.com

📞 Call: 909-490-5789

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!

⚡️Learn more about electrical service pricing, flat-rate vs. hourly, and how to lead your market through service. Contact us, we’d love to help!

#ElectricianSales #ElectricalBusiness #TradesmenMarketing #OptionsSelling #ServiceLoop #HomeServiceSuccess #ElectricalContractor #SkilledTrades

Still charging $150/hr as an electrician? This is why that rate is silently draining your profits and how to break free.

In this episode, we expose the real math behind electrician hourly rates, why $150/hr isn’t cutting it anymore, and how to calculate a service rate that actually makes your business money. Whether you're just starting out or scaling a shop, this is the real reason electricians stay broke and how to finally shift from undercharging to earning what you’re worth.

💡 What You’ll Learn:
- The myth of “what the market will bear”
- Why your mentor’s prices are not your model
- How your $150/hour is actually costing you the business
- The turning point: doing the math and finding your price power
- Why “service” is what justifies your price (and how to make it undeniable)

This isn’t just a pricing episode. It’s a mindset reset.

⚡️Learn how to present service options that increase average ticket, reduce price objections, and put customers in control, without sounding salesy.

Mastering the Art of Options. Pre-registration link here!


⚡️Join our free weekly Q&A sessions in the SLE Pro App!


⚡️Podcast Powered by Duromax Generators.
Making turnkey power solutions easy.
📧 Email: jesse@duromaxpower.com
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789


⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!

⚡️Learn more about electrical service pricing, flat-rate vs. hourly, and how to lead your market through service. Contact us, we’d love to help!


#ElectricianBusiness #PricingForProfit #ElectricalContractor #TradeBusiness #FlatRatePricing

Most electricians think they have a pricing problem… but what if it’s actually a confidence problem?

In this powerful episode, Joseph and Clay break down the numbers that finally make profit real and show you how to build pricing that earns you what you're worth without overthinking it or needing to rely on your accountant to run your business.

You’ll discover:

• Why the average $120/hr rate is keeping you broke (and what you should actually charge)
• The real reason your accountant can’t save your bottom line
• How to finally get confident in your pricing (and sell with clarity)
• The 3 invisible factors that kill your gross profit — and how to fix them
• Why hyper-local marketing is the future of high-profit electrical business

...Plus, the genius $0 marketing play that sold Joseph on the spot — and how you can apply it this week.

If you’re serious about making 2026 your most profitable year yet — this one’s for you.

💡 What You’ll Learn:

-The new 2026 SSR (Simple Service Rate)

-Tool Profit Goal Targets: 50–60% Gross

-20% Net Why 1 extra call/day won’t fix your business Inventory tip that slashes your COGS

-The “Good Neighbor” hack for hyper-local domination


⚡️Want more tools, strategies & trainings to take your electrical service business to the next level? Join the community inside SLE Pro App!

⚡️Podcast Powered by Duromax Generators. Making turnkey power solutions easy. 📧 Email: jesse@duromaxpower.com

🌐 Website: www.duromaxpower.com

📞 Call: 909-490-5789

⚡️ Book your complimentary call with Forrest Schwartz

CoFounder and CEO of TopLineGrowth

Focused on helping companies grow their top line revenue via digital marketing. 🌐 https://topline-growth.com/sle


⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!




#electricianbusiness #pricingstrategy #tradesprofit #electricianmoney #servicebusiness #electricianpodcast #2026businessplan #milliondollarelectrician #grossprofit #raiseYourRate

Are electricians really making $100K in 2026? Or even more?

In this episode of The Million Dollar Electrician, we unpack exactly how much different electricians are earning right now, from apprentices to seasoned business owners. We share real stories from the field, exact income numbers, and the simple formula for unlocking six figures in the trade: Time × Value.

Whether you're just starting out or looking to grow your shop, this episode will give you a fresh perspective on what’s possible in the trade and how top-performing electricians are doing it without burning out.

💡 What You’ll Learn:

-How much apprentices, journeymen & service techs make today

-Why some electricians break $100K and others don’t

-The one question that unlocked a million-dollar mindset

-From $14/hour to $250K years: real stories from the trade

-Why time × value = schedule control + income growth

⚡️Want more tools, strategies & trainings to take your electrical service business to the next level? Join the community inside SLE Pro App!

⚡️Podcast Powered by Duromax Generators.

Making turnkey power solutions easy.

📧 Email: jesse@duromaxpower.com

🌐 Website: www.duromaxpower.com

📞 Call: 909-490-5789

⚡️ Book your complimentary call with Forrest Schwartz
CoFounder and CEO of TopLineGrowth
Focused on helping companies grow their top line revenue via digital marketing.

🌐 https://topline-growth.com/sle

⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!

⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!

⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!

#ElectricianLife #TradeTalk #ServiceLoopElectrical #MillionDollarElectrician #SkilledTrades #MillionDollarElectricianPodcast
#ElectricianPodcast