Check out Alina Bonn's experience working as a team member, which set her up to start her own agency serving 7-8 figure consulting firms.

Like any other type of marketing, podcasting is constantly shifting and evolving, and that requires us to continue experimenting and trying new things. More than any other medium, podcasting lends itself to effectively building authority and creating massive reach, especially when the right pieces are in place. 

How do we decide what to experiment on? What are some of the most important tactics that need to be on our podcast launch checklist? In today’s episode, I’m joined by fellow video podcast producer, agency owner and host of The After Hours Entrepreneur, Mark Savant. 

We have an in-depth conversation about where podcasting is headed, and how to continue delivering value, authority and curiosity as it evolves. 

The marketing world hasn’t been able to categorize a service that isn’t just strategy like consulting or just done-for-you like an agency. There isn’t enough in the public consciousness around a service that combines strategy with implementation.  

How we market ourselves affects how people perceive the value of this service. 

How can we sell hybrid consulting-agency offerings to a marketplace that doesn’t quite understand this new category, and who will own this new space? 

In this episode author, thought leader and Business Growth Specialist, Dan Kuschell talks about positioning ourselves in an emerging marketing service category, and why a lot of marketing advice is outdated in today’s world.