Épisodes

  • Ep. 120 - Why Your FEC Needs Zombie Loyalists

    Ep. 120 - Why Your FEC Needs Zombie Loyalists
    Jan 14 2026
    In this edition of the Memory Makers Podcast, Russ Van Natta talks all about why your FEC needs zombie loyalist. Utilizing Peter Shankman's book, Zombie Loyalist, Russ breaks down how small, obsessive acts of "surprise and delight" can transform your business. We aren't talking about expensive marketing gimmicks or massive capital investments. We’re talking about the power of the human connection: empowering your staff to go off-script, tailoring experiences so they feel bespoke rather than "cookie-cutter," and creating those "did that really just happen?" moments that guests can't help but share on social media. If you're looking for low-stakes, high-impact ways to make your center the talk of the town, this deep dive is for you.
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    19 min
  • Ep. 119 - Trends vs. Fads in Family Entertainment

    Ep. 119 - Trends vs. Fads in Family Entertainment
    Jan 7 2026
    In this episode of the Memory Makers Podcast, Russ and Danny dive into the evolving landscape of Family Entertainment Centers (FECs), exploring the crucial differences between short-term fads and long-term industry trends. From the rise of mixed reality and personalized guest data to the game-changing efficiencies of AI and hybrid revenue models, we provide a "tasting menu" of the innovations that will define the coming year. Whether you are an early adopter or a cautious operator, this episode helps you filter the noise and focus on the tools that create authentic guest engagement and sustainable ROI.
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    19 min
  • Ep. 118 - Happy Holidays, Reflections, and What's Next

    Ep. 118 - Happy Holidays, Reflections, and What's Next
    Dec 24 2025
    In this holiday edition of the Memory Makers Podcast, Russ Van Natta takes a moment to step back from the usual interviews to celebrate a year of memories and shares what's ahead. Reflecting on a massive year that saw viewership spike by over 122%, Russ shares exclusive data from Spotify and YouTube that highlights what truly resonates with the FEC industry—from deep dives into opening new venues to high-impact operator interviews. As we wrap up the year, we’re pulling back the curtain on what’s coming in 2026, including a brand-new studio set, more data-driven content, and a renewed focus on the financial metrics and guest experiences that move the needle for your business.
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    6 min
  • Ep. 117 - Strategies for Pivots and Changes in Business

    Ep. 117 - Strategies for Pivots and Changes in Business
    Dec 17 2025
    In this edition of the Memory Makers Podcast, Russ Van Natta and Danny Gruening strip away the post-pandemic "baggage" of the word pivot to explore business pivoting strategies for FECs. They discuss the psychological hurdles, such as the sunk cost fallacy and ego, that keep leaders stuck in failing patterns and introduce a powerful decision-making framework categorized by hats, haircuts, and tattoos, as described by James Clear. Whether it’s refreshing an aging attraction or completely retooling a marketing strategy for a changing demographic, this conversation provides a roadmap for embracing change as a tool for long-term success rather than a reaction to fear.
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    26 min
  • Ep. 116 - How to Find (and Fix) the Real Issues in Your Business ft. Armando Lanuti

    Ep. 116 - How to Find (and Fix) the Real Issues in Your Business ft. Armando Lanuti
    Dec 10 2025
    In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Creative Works Owner & President, Armando Lanuti, to unpack one of the biggest hidden challenges operators face: how to find (and fix) the real issues in your business. Armando exposes why many business owners only solve surface-level problems rather than the root issues. From weekly team pulse checks to the power of simply walking the floor, Armando shares how leaders can truly “inspect what they expect,” break intimidating problems into manageable steps, and use tools like the Five Whys to uncover what's actually holding their business back. This conversation is packed with practical, actionable insights for anyone looking to strengthen culture, empower teams, and create powerful and emotional memories through better leadership.
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    40 min
  • Ep. 115 - IAAPA 2025 Recap and Review

    Ep. 115 - IAAPA 2025 Recap and Review
    Dec 3 2025
    In this edition of the Memory Makers Podcast, Russ Van Natta shares his biggest takeaways from weeks on the road and a powerful week in Orlando at IAAPA 2025. From emerging FEC trends like compact physical experiences, micro-escape rooms, and tech-driven engagement, to operators boosting revenue through smart new additions, Russ breaks down what’s resonating right now. He also highlights the growing impact of philanthropy in our industry and why FECs remain a true force for good in their communities. Tune in for quick-hit insights and a heartfelt thank-you to the Memory Makers who make this industry incredible.
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    10 min
  • Ep. 114 - Sprint vs Marathon in Business | LIVE from IAAPA!

    Ep. 114 - Sprint vs Marathon in Business | LIVE from IAAPA!
    Nov 26 2025
    In this special episode of the Memory Makers Podcast, we come to you straight from the show floor at IAAPA, where Russ and Danny break down the mindset of sprint vs marathon in business. This episode digs into how operators and vendors alike can avoid burnout, anticipate roadblocks, stay focused on what actually moves the needle, and maintain the consistency needed to create powerful and emotional memories long after the show ends. Whether you’re fresh off IAAPA or gearing up for a busy season, this conversation will help you navigate intensity with intention—and keep showing up where it matters.
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    12 min
  • Ep. 113 - How the Right Architect Can Save You Time, Money, and Headaches ft Bob McCall

    Ep. 113 - How the Right Architect Can Save You Time, Money, and Headaches ft Bob McCall
    Nov 12 2025
    In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Bob McCall, Principal at JKRP Architects, to discuss how the right architect can save you time, money, and headaches. Bob shares how early collaboration with your architect can prevent costly mistakes, streamline development, and create smarter, more profitable family entertainment centers. He shares expert insights on communication, zoning, and design trends—from integrating food and beverage to crafting spaces that parents and kids both love. Learn how thoughtful planning leads to unforgettable guest experiences that drive long-term success.
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    17 min