• Kory Ostrand of Ostrand Angus, located in Mason City, Nebraska, discussed the origins of his involvement in livestock. Kory detailed how he used money from selling a 4-H steer to purchase a registered Angus heifer at the age of nine, marking the beginning of his journey into registered cattle breeding. His family's ranch has been operational since 1884, making him the fifth generation to run it. They are strategically located about 50 miles northwest of Kearney or 30 miles southeast of Broken Bow, an area known for its quality cattle farming conditions.

Current Range Conditions: Despite experiencing extremely dry conditions, the weather has been favorable for calving. They are nearing the end of their calving season with over 600 registered calves delivered. The weather has fluctuated from 75 degrees during the day to the 20s at night, posing challenges for the adaptation of young calves. Water availability has been a critical component for the success of the operation.

Upcoming Sale: Ostrand Angus is preparing for an upcoming sale on February 18th, offering 150 long-yearling registered Angus bulls and 54 open registered Angus heifers. This event, taking place at their new sale facility, will also be available online through DV Auction, allowing for broader access beyond in-person attendance.

Business Strategy and Marketing: The Ostrand program focuses on a balanced trait approach, offering a diverse range of bulls and heifers, including calving ease and power bulls. The interview highlighted their strategy to enhance buyer access through online platforms and emphasized maintaining buyer engagement even in variable weather conditions. Hale Broadcasting is assisting in promotional efforts for the sale, offering additional advertising services on their platforms.