The biggest mistake new HCPs make on social media? Waiting until they feel ready. In this Med Creator Minute, Dr. Dustin Portela and Mimi Banks answer the questions they get asked the most: where to start, which platform actually fits your patient population and how to find time when you have none. Dr. Portela's first videos flopped, this is what he did differently after that. Stop overthinking it and do what he did: just hit record.

Enroll in medcreator101.com

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Dr. Dana Corriel, Board-Certified Internist and Founder of SoMe Docs (Doctors on Social Media), joins Mimi Banks and Dr. Dustin Portela to unpack how she turned burnout and a mid-career break into a full-blown platform for physician visibility. They dig into the free physician directory built like "a modeling agency for brains," why not every doctor needs to be an influencer, and the messy, personal journey of giving herself permission to step outside clinical medicine. It's a candid look at community-building, PR for physicians, and why the healthcare field needs its own kind of cheerleader.

Enroll in medcreator101.com

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

New Series Alert! Med Creator Minute: We answer 5 questions in 5 minutes.

In this episode, Dr. Portela and Mimi tackle the question every HCP asks when they're starting out: what should I even post? They share how to mine your own patient conversations for content, and why the creators who grow fastest are the ones who let their personality show.
Quick, practical, and built for anyone staring at a blank content calendar.

Enroll in medcreator101.com

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in residency to using social proof to open his own practice (with a second location on the way), Chris shares why simplicity beats strategy, why chasing virality is a trap, and why staying consistent matters more than any single video's performance.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Tomassian: Instagram: @dr.tomassian | TikTok: @dr.tomassian | YouTube: @dr.tomassian

Develop your skills: Enroll in medcreator101.com

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

Got questions about growing your social media presence as a healthcare professional? You're not alone.

In this episode, Mimi Banks and Dr. Dustin Portela answer the ones they hear most: defining your purpose before chasing brand deals, choosing the right platform for your specialty, managing multiple accounts, and protecting your time as things get busier.

Plus: a real conversation about brand deals and monetization, and how to know when you're actually ready.

ENROLL NOW TO THE MED CREATOR 101 COURSE: www.medcreator101.com

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Hosts Mimi Banks and Dr. Dustin Portela share the 5 secrets that actually help healthcare professionals grow on social media.

They cover why credentials alone don't build trust (and what does), how to share your personality online without crossing HIPAA lines, why perfectionism is quietly killing more accounts than bad content ever could, and the simple system for never running out of things to post. They also reveal the content ideas hiding in your patient visits and the metrics HCPs should actually be tracking.

Whether you haven't posted yet or you've been inconsistent for months, this episode gives you a practical, no-fluff framework to start showing up on social.

OIN THE MED CREATOR 101 COURSE: www.medcreator101.com

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Introducing Med Creator 101, a social media course built for healthcare professionals, by healthcare professionals.

Whether you've never posted before or feel stuck with your current strategy, this is the system Mimi and Dr. Portela wish someone had handed them. On-demand lessons, real examples, resources, and a proven framework designed for HCPs.

Special launch pricing of $797 ends July 1st! Grab lifetime access before it's gone.

JOIN THE MED CREATOR 101 COURSE: www.medcreator101.com

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Doctors spend years learning medical language, but social media rewards creators who can make complex information simple, human, and worth sharing. In this episode, Dr. Stephen Wallach shares how he built an audience by translating plastic surgery education into content people actually understand, trust, and come back for. He shares why authenticity often performs better than polished production, how social media changes patient expectations, and why med creators may be overcomplicating their content.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Steven Wallach: Instagram: @stevenwallachmdfacs | TikTok: @drstevenwallach

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR