Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands

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In This Episode

(01:17) – What’s going on with Binance?
(03:47) – Apple’s new AR glasses: Vision Pro
(09:06) – Max’s Italian heritage and what led to his interest in DeFi and self-custody.
(10:45) – What led Max to work in the technology and the software industry
(14:23) – Wild situations developers find themselves in
(16:44) – Max’s transition to Salesforce
(22:09) – The development of the Salesforce blockchain
(28:59) - Salesforce Web3 studio
(32:08) – How NFT management works and how it can be organized using Salesforce
(35:10) – Diageo's NFT Strategy
(40:03) – Analysing blockchain transactions and wallet activity for a direct targeting strategy.
(42:56) –How real-world asset tokenization works and how it creates a real-world impact.
(45:01) – How brands are starting to own more of the customer journey in Web3

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