In this insightful episode, we sit down with Dan Smith, the innovative mind behind Doogheno, to discuss the dynamic world of account-based marketing (ABM) and its crucial role in bridging the gap between marketing and sales. With over thirty years of experience in technology and marketing, Dan brings a wealth of knowledge and practical advice for businesses navigating the ABM landscape. We delve into the evolution of ABM, the importance of personalization versus scale, and the key metrics for measuring success. Dan also addresses the challenges clients face with ABM implementation and shares his vision for its future. Furthermore, he offers invaluable advice for newcomers to B2B marketing. Tune in to gain a deeper understanding of the precision and art behind effective account-based marketing strategies.

Connect with Dan: https://www.linkedin.com/in/dan1969smith/ Learn more about Doogheno: https://doogheno.com/

Welcome to the first episode of Masters of Demand, where we explore the realms of B2B marketing, demand generation, and brand building. Today, we are thrilled to have Rafael Flores, the innovative CEO of Edgehog AI, share his expertise and experiences in crafting exceptional brands and mastering demand generation.

Sign up for the Edgehog's AI Frontier webinar: https://aifrontier.edgehogai.com/

Check out Edgehog AI: https://edgehogai.com/