Your team doesn’t stay because of pizza. They stay because of how they’re treated.

Want better clients? Start with a better team experience.

In this snapshot, Mark Creedon breaks down why happy teams create better customers, stronger results, and healthier profits and why culture always starts at the top. You’ll hear why “stakeholders first” thinking quietly erodes trust, how leading by example builds real buy-in (not compliance), and why respect is the foundation every strong culture is built on.

Mark also shares the simple, everyday standards that shape culture when no one’s watching, from the “give and give” principle to taking a genuine interest in your people. You’ll learn why real values aren’t what you say in interviews, but how your team experiences leadership day to day, and how those small decisions determine whether good people stay… or walk.

1. Why putting your team first creates better customers and stronger results and how “stakeholders first” quietly undermines culture and performance
2. How real culture is built through leadership behaviour, not slogans on a wall
3. The “give and give” principle and why it naturally filters out people who don’t belong
4. What real values look like in day to day decisions, not just interview talk
5. The small daily standards that earn respect, build loyalty, and keep your best people

Culture isn’t what you say in interviews. It’s what your team experiences when no one’s watching. It’s the behaviours you tolerate, the standards you set, and the example you live.

Lead it properly, and the business gets lighter, stronger, and a whole lot easier to grow.

Listen to the full episode here

Apple - https://podcasts.apple.com/us/podcast/cutting-through-the-culture-bs/id1683205897?i=1000645872114

Spotify - https://open.spotify.com/episode/3O3Go7mrboGgOXpQzwkJiV

Get in touch with Mark Creedon

• LinkedIn: https://www.linkedin.com/in/mark-creedon/
• Facebook: https://www.facebook.com/markcreedoncoach/
• Business Accelerator Mastermind: https://investor.metropole.com.au/business-mastermind/

January doesn’t have to feel frantic, reactive, or quietly disappointing.

In this episode, Mark and Caroline unpack why so many business owners return from the break refreshed, but directionless, and how that lack of structure quietly costs weeks of momentum every year.

This is a practical, grounded conversation about tightening what’s gone loose, resetting boundaries, and creating clarity without burning everything down and starting again.

You’ll hear how to reset without rebuilding, where to focus for real results, and how to design a year that gives you back time, energy, and control instead of draining it.

If you want to start the year calm, clear, and confident about what actually matters, this episode gives you the structure to do exactly that. No louder goals. No extra pressure. Just a business that works with you, not against you.

In today's podcast you’ll discover:

1. 0:00 - Why unstructured January starts quietly cost businesses weeks of momentum
2. 2:50 - How to decide what to double down on, what to stop selling, and why energy matters as much as revenue
3. 5:19 - How small leadership gaps affect team performance and what to reset before it becomes culture
4. 8:55 - Where systems loosen over time and how to tighten them without adding complexity
5. 10:51 - How to design boundaries and lifestyle structure so the business doesn’t rely on constant oversight
6. 14:12 - A simple vision exercise that turns vague goals into a clear target for the year ahead

Get in touch with Mark Creedon

• LinkedIn: https://www.linkedin.com/in/mark-creedon/
• Facebook: https://www.facebook.com/markcreedoncoach/
• Business Accelerator Mastermind: https://investor.metropole.com.au/business-mastermind/

When visibility drops in December, momentum doesn’t pause, it disappears. And by the time January arrives, you’re starting from behind instead of ahead.

In this episode of the Mastermind for Business, Mark and Caroline Creedon break down a smarter way to approach December. One that keeps demand warm, positions you top of mind, and sets January up to feel calm, focused, and profitable, without working through the holidays.

You’ll learn why December is one of the most underestimated growth windows in business, how small 30-minute actions can compound into real revenue, and what to put in place now so your business keeps moving even when you step back.

If January always feels harder than it should, this episode will change how you think about December.

Pick one move. Give it 30 minutes. Let it work for you while you take the break properly.

In today's podcast you’ll discover:

1. 00:00 - Why December is one of the most misunderstood growth windows in business
2. 02:38 - How December visibility quietly sets up January sales
3. 04:14 - The 30-minute money maker framework for time-poor business owners
4. 06:22 - Why case studies, website clarity, and Google visibility matter more than complex strategies
5. 09:44 - Staying visible, relevant, and human while keeping your marketing intentional and professional
6. 10:55 - How to design a simple January offer that creates urgency
7. 12:35 - How one clear call to action can quietly fill your pipeline
8. 13:44 - Switching off without the business falling apart
9. 15:14 - The compounding effect of December decisions

Get in touch with Mark Creedon

• LinkedIn: https://www.linkedin.com/in/mark-creedon/
• Facebook: https://www.facebook.com/markcreedoncoach/
• Business Accelerator Mastermind: https://investor.metropole.com.au/business-mastermind/