How to Keep Listeners Engaged

In this episode, Ed Barker, founder of Studio 1878, delves into the importance of episode structure for podcasts. He explains that while topics and guests are often the focus, listeners mainly care about whether an episode feels worth their time. Good structure helps guide listeners effortlessly through an episode, leading to higher completion rates and stronger audience relationships. Barker highlights common pitfalls such as meandering conversations and outlines strategies for maintaining listener engagement through clear narrative arcs and recurring segments. He also discusses the significance of pacing and impactful openings and endings. Ultimately, well-structured episodes not only benefit the audience but also make the host's job easier and improve the overall success of the podcast.

00:00 Introduction: Why Structure Matters

01:00 The Data on Drop-Off Rates

01:23 Why Conversation Alone Isn't Enough

03:09 What Listeners Actually Want

03:48 The Shape of a Good Episode

05:41 Openings: The First Minute

07:09 Pacing Over Length

08:47 Using Segments to Create Rhythm

11:31 How Structure Helps the Host

12:29 Why Endings Matter

13:44 Structure Respects the Listener

14:47 Next Episode Preview

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.

Contact

Web: www.1878.studio

Email: hello@1878.studio

Mobile: 425-520-3483

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