• Understanding Mental Accounting: Delve into the psychology behind mental accounting and discover how it influences financial decision-making.
• The Power of Segmentation: Explore how individuals allocate their funds into various mental accounts based on factors such as source, purpose, and emotional attachment.
• Biases and Behavior: Learn about the cognitive biases that arise from mental accounting, including the tendency to treat money differently based on its source or intended use.
• Strategies for Strategic Investing: Gain insights into how you can leverage mental accounting to your advantage in building a diversified portfolio and achieving your financial goals.

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