This episode, Jay chats with Stephanie Urban, former head of E-commerce and marketing at the Vince Camuto Group, currently leading her own consulting group and working on a stealth startup. Stephanie shares her career journey from starting a fashion blog to leading digital marketing teams in well-known retail brands, discussing key learnings, strategies for handling marketing and E-commerce dynamics, the impact of influencer marketing, and the role of data and AI in retail.

Stephanie:

“ I think it comes down to sharing, working towards, and celebrating goals together. Having really clear expectations about who does what and making sure those lines are clear. I also think it requires leadership alignment from the top down as well. Making sure that if it's not one singular leader, then those two leaders are working really closely together on how are we going to develop the best experiences for our customers and make sure that we're meeting the expectations of both marketing and products, et cetera…And kind of walk through kind of what is every single step that a customer is seeing coming from every single different channel. And what are those silos and issues that we can kind of break down and improve? And what are the biggest issues that we can tackle most quickly to enhance the experience for our customers?”

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