What if one introduction could change everything for your business? On the second part of this series, discover how authentic connections and strategic referrals can open doors, spark new partnerships, and create lasting impact. Listen as entrepreneurs and consultants share their most powerful referral stories, the lessons they’ve learned, and actionable strategies you can use to build your own network of trusted partners. Be sure to listen to the end as I share some one of my most powerful secrets for a network that drives referrals.

Highlights

• Real-world stories of referrals that led to major business wins
• Overcoming networking fears and building confidence
• Turning chance encounters into long-term partnerships
• The importance of ethics and trust in business relationships
• Practical tips for following up and closing the loop on referrals
• Four essential principles for successful referral relationships
• How to cultivate a referral partner pipeline for sustainable growth

Chapters

1:10 – Melissa Graham: Building Trust Through Ethical Business Practices

2:36 – Angie Wright: Overcoming Networking Fears with Catherine's Help

3:54 – Francesca Kenney: From Clubhouse Connection to Business Partnership

6:59 – Niki Hankins: The Power of Strategic Tax Referrals

8:22 – Shanté Smith-Daniels: Building Trust Through Serial Referrals

9:13 – Matt Wolfe: Finding Success in Niche Markets

10:25 – Jeremiah Shaw: Building a $60K Contract Through Network Connections

12:21 – Best Practices for Referral Follow-up

14:03 – Four Key Principles of Successful Referral Relationships

15:09 – Building Your Referral Partner Pipeline

Learn more about our guests:

Melissa Graham with Material Management Resources, Inc.

Angie Wright with Kenkar Services

Francesca Kenney with Green Orchid Consulting

Niki Hankins with No Dumb Blonde Accounting

Shanté Smith-Daniels with SSD Consulting

Matt Wolfe with Brand3

Jeremiah Shaw with Grovity Leadership

Resources Mentioned

Texas Coaches Coalition

Elev8ors networking group

Unlock the secrets to building a referral network that works for you—one relationship at a time.

Connect with the Good Humans Growth Network and learn more about our next event!

Ever wondered how powerful referrals can truly impact your business? Hear firsthand from members of the Good Humans Growth Network community, including Alyssa McGinn, Sasha Crabtrey, Sarah Sears, Julia Rock, Meg Rentschler, Lynn Tickner, and Justin McCullough, as they share their most impactful referral stories and how these connections have fueled their success. Catherine Brown also breaks down the crucial distinction between referrals and introductions, and why understanding this difference can dramatically increase your closing rate. Tune in for inspiring stories and invaluable networking insights!

01:11 Alyssa McGinn's Referral Story

02:07 Sasha Crabtrey on Giving Referrals

03:42 Sarah Sears' Transformational Referral

05:04 Julia Rock's Long-Term Referral Impact

06:00 Meg Rentschler’s Grateful Referral

07:12 Lynn Tickner's Local Networking Success

11:24 Justin McCullough's Referral Chain

14:45 Referrals vs. Introductions: Key Differences

18:13 Conclusion and Call to Action

Learn more about our guests:

Alyssa McGinn with InfoFluency

Sasha Crabtrey with Remote COO

Sarah Sears with S Design Inc.

Julia Rock with Rock Career

Meg Rentschler with STaR Coach Show

Lynn Tickner with Ink and Key

Justin McCollough with RocketLeap

Connect with the Good Humans Growth Network and learn more about our next event!

What does your personal brand tell the people around you? Discover how aligning your personal brand with your presence can make you unforgettable at conferences and networking events. Lisa McGuire, a specialist in helping purpose-driven professionals navigate visibility in high-stakes settings, shares how authenticity can be a powerful networking strategy. Learn about the multi-faceted definition of personal branding, why it's often misunderstood, and practical tips on presenting yourself effectively. Explore the concept of visibility reluctance and how to overcome it, ensuring that your digital presence aligns with your in-person interactions. Tune in for valuable insights on showing up with confidence and making lasting impressions.

00:00 Introduction to Lisa McGuire

02:09 Defining Personal Branding

02:48 Components of Personal Branding

04:15 Character and Networking

06:31 Practical Networking Tips

15:30 Visibility Reluctance

21:20 Pre-Conference Activities and Their Importance

22:21 The Power of Personal Branding

22:47 Energy and Presence in Networking

26:13 Aligning Digital Presence with In-Person Interactions

28:47 Consistency and Focus in Digital Channels

30:18 Reinventing Yourself Authentically

32:34 Practical Tips for Personal Growth

38:12 Final Thoughts and Contact Information

Resources:

Connect with Lisa on LinkedIn!

Learn how you can work with Lisa.

Listen to Your Passion, Purpose and Personal Brand

Connect with the Good Humans Growth Network and learn more about our next event!