The world tells you your identity comes from your achievements, your business success, or manifesting the right affirmations, but that's not what God says. In this video I'm breaking down what the Bible says about your identity as a God-led entrepreneur and what to look to instead of manifestation and performance.

Resources:

✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe

🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world

☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method

📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

You're attracting plenty of inquiries, but a noticeable portion of them are from people who aren't ready for your services. They don't have the budget, they're not ready for the transformation, or they don't have the infrastructure to get the results you offer.

If that sounds familiar, you're stuck in the struggle bus messaging trap.

In this video I'm breaking down what struggle bus messaging is, how to identify if you're stuck in it, and how to get out of it so you can start attracting aligned clients.

You'll learn:

• What struggle bus messaging is and when it works vs. when it hurts you

• How to identify if you're in the trap (unready client inquiries, base-level educational content, generic symptoms)

• Why you might be getting content advice from people who aren't in your ideal audience

• The A to B gap problem and why making promises that are too big pushes your best clients away

• How struggle bus messaging mislabels the door to your world so the right people scroll past you

This video is for service providers, educators, and coaches who are really good at what they do but keep attracting people who aren't quite ready for the level they offer.

If you want to learn how to clearly label the door to your world so the right people recognize it's for them, sign up for my free email series.

Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe

🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world

☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method

📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative

A lot of very successful people say you need to have a "whatever it takes" attitude—grind, push through, do anything to create results. But I don't hold that mindset, and here's why.

The whatever-it-takes mindset confuses stretching yourself (which is good, necessary, even holy) with striving (which is driven by fear, ego, or someone else's definition of success). What feels like dedication becomes desperation when you're willing to compromise to get a result.

In this episode I'm breaking down what happens when we adopt a whatever-it-takes mindset and why it's actually working against the business you're trying to build.

You'll learn:- Why scope creep means you end up with the wrong type of business that's no longer what you set out to build- How focusing on outcomes over people slowly erodes trust and credibility with your audience- Why compromising your values to get results disconnects you from the people who resonate with you most- How the whatever-it-takes mindset makes your work me-centered when really we're vessels for God to work through- Why compromising your boundaries is not God-honoring and what to do insteadI choose to believe that God will multiply my efforts and bring the results meant for me if I'm choosing the path that most glorifies Him. That means releasing control over outcomes and trusting that stretching myself is enough without striving.This episode is for business owners who are tired of the hustle mentality and want to build something sustainable that honors God and serves people well.

Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe

🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world

☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like you👉 https://encontrocreative.com/the-cozy-marketing-method

📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative