The traditional social media advertising formula is broken for most businesses. CPMs have made the cost advertising much more expensive. Increased competition has made advertising noisy. And most smaller brands aren't seeing success with social ads. We've spoken to so many entrepreneurs who have been frustrated they're not seeing the same results they were on social media from years back.

The good news is there's a new way to do social advertising that blends organic and paid.

In this episode we break down the formula step by step.

I had the honor of sitting down with my good friend, Jessica Kennedy. I wanted to talk to Jess because she's got a fascinating journey, one that I've witnessed from the start of her business.

Jess had a very successful career at a Top 4 Accounting Firm. But even with all her professional growth, she felt like she was in the wrong line of work. So she left and pursued her passion, coaching.

We'll go through how Jessica made the decision to leave, how she grew her business, navigating being pregnant and then a Mom as she scaled, how she acquires new clients, and a lot more.

If you're an aspiring coach, you'll get a lot out of this. But even if you're not interested in coaching but you feel like you're in the wrong line of work, and want to start a business. This episode will be super valuable to all aspiring entrepreneurs.

Jessica Kennedy's Website: www.jessicakennedycoaching.com

Jessica Kennedy's Instagram: https://www.instagram.com/jessicakennedycoaching/

In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.