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An empty diary doesn’t necessarily mean there’s no work out there. It may mean your marketing pipeline isn’t working.

In this episode, Mai Harris and Lee Woodward explore why many businesses don’t have a work problem, they have a marketing problem. They break down how a strong marketing pipeline can help businesses stay visible, generate consistent leads, and avoid relying on last-minute enquiries or unpredictable referrals.

In this episode, they discuss:

• Why an empty diary can point to a marketing problem
• The Attract, Engage, Commit marketing framework
• Creating a marketing “sticky” that helps people remember your business
• Why nurturing prospects matters when they’re not ready to buy today
• Measuring marketing success through paid invoices and clear conversion paths
• Why marketing shouldn’t be left solely to the marketing department
• Building a communications plan that keeps your business on a prospect’s shopping list
• Why referrals should be a bonus rather than your entire growth strategy
• Building multiple lead sources for more consistent opportunities
• Using social media to inform and educate rather than simply promote
• Turning your website into a “web business” that helps generate revenue
• Using video explainers, self-service booking, and invoicing to support the customer journey
• Asking “How did you hear about us?” to identify which marketing channels are actually generating leads

Whether your diary is looking quieter than usual or you want to build a more predictable flow of opportunities, this episode provides practical ideas for creating a smarter marketing approach that keeps your business visible and gives potential customers a reason to choose you.

If you’d like support in building a stronger, more sustainable business, our team at My Accounting Advantage is here to help.

Visit www.myaccountingadvantage.com.au to learn more.

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Disclaimer

The advice contained in this presentation is general in nature only and should not be acted on without first seeking professional advice.

Your personal circumstances have not been taken into account, and you should consider the appropriateness of the advice to your individual needs.