Listen to Part 1 with Lisa Apolinski here:

Spotify: https://open.spotify.com/episode/4chVuInvvN9hvyhOoWIcQo?si=dNowzc1AR9aoNvgSm_5lGQ

Apple Podcasts: https://podcasts.apple.com/us/podcast/016-lessons-from-a-30-year-career-of-a/id1715634792?i=1000658919587

Lisa Apolinski is a digital marketer, content coach, international speaker, and author.

In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.

In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth.

She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.”

Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies.

In this episode, we discuss;

how digital marketing works

digital marketing tools

digital marketing channels

digital marketing fundamentals

digital marketing skills

digital marketing benefits

digital marketing trends 2024

digital marketing how to get started

digital marketing responsibilities

email segmentation

storytelling for marketing

content marketing storytelling

community based marketing

how to promote business through digital marketing

how to become a self made digital marketing expert

how to become a digital marketing expert

how to choose the right digital marketing agency

how to find clients for digital marketing

what are the benefits of digital marketing

what is the difference between traditional and digital marketing

content marketing vs digital marketing

creativity and productivity

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This episode was edited and produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.

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Where to find Lisa Apolinski:

LinkedIn: Lisa Apolinski, CMC

Agency Website: 3 Dog Write Inc.

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Where to find Marketing Over Wine:

Email us at marketingoverwine@gmail.com. We love hearing from you.

Follow us on Instagram: @marketingoverwine

⁠Follow on Twitter: @⁠MktgOverWine

Follow us on LinkedIn: Marketing Over Wine

Visit our website for more episodes and transcripts: marketingoverwine.com

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⌚ TIMESTAMPS

(00:00) - Recap

(00:58) - Introduction

(02:20) - How to attract new customers

(07:22) - Lisa’s 30-year career biggest challenges and how she overcame them

(14:02) - How to find clients as a freelancer

(18:15) - 2024 predictions: what’s the future of AI in digital marketing

(25:18) - Lisa’s digital marketing tools

(27:38) - What's the difference between content marketing vs digital marketing

(31:50) - What has helped Lisa stay creative and productive through her 30 years career

(34:53) - Advice for aspiring and new marketing professionals

(40:15) - Lisa’s favourite type of wine

(40:35) - If you could have a glass of wine with anyone, who would it be and why?

(41:08) - Learn more about Lisa Apolinski

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.

—

All background music used is by various artists on Pixabay.

Lisa Apolinski is a digital marketer, content coach, international speaker, and author.

In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.

In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth.

She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.”

Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies.

This is part 1 of a two-part episode with Lisa Apolinski.

In this episode, we discuss;

• how digital marketing works
• digital marketing tools
• digital marketing channels
• digital marketing fundamentals
• digital marketing skills
• digital marketing benefits
• digital marketing trends 2024
• digital marketing how to get started
• digital marketing responsibilities
• email segmentation
• storytelling for marketing
• content marketing storytelling
• community based marketing
• how to promote business through digital marketing
• how to become a self made digital marketing expert
• how to become a digital marketing expert
• how to choose the right digital marketing agency
• how to find clients for digital marketing
• what are the benefits of digital marketing
• what is the difference between traditional and digital marketing

—

This episode was edited by Adedayo Abiodun and Olawunmi Olaniyi.

Produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.

—

Where to find Lisa Apolinski:

LinkedIn: Lisa Apolinski, CMC

Agency Website: 3 Dog Write Inc.

—

Where to find Marketing Over Wine:

Email us at marketingoverwine@gmail.com. We love hearing from you.

Follow us on Instagram: @marketingoverwine

⁠Follow on Twitter: @⁠MktgOverWine

Follow us on LinkedIn: Marketing Over Wine

Visit our website for more episodes and transcripts: marketingoverwine.com

—

⌚ TIMESTAMPS

(00:00) - Introduction

(01:38) - Meet Lisa Apolinski

(04:46) - Lisa’s agency, 3 Dog Write origin story

(06:56) - Lisa Apolinski 30-year career background

(12:31) - Why email segmentation matters

(18:20) - Why storytelling matters in your branding

(19:38) - Common digital marketing myths debunked

(36:12) - Using storytelling in marketing

(44:08) - How can marketers building a personal brand create content that cuts through the noise in digital marketing

(49:38) - Community engagement marketing strategies for small businesses

Part 2 with Lisa Apolinski goes live next Thursday at 10 a.m. GMT+1.

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.

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All background music used is by various artists on Pixabay.

Today’s guest is Omobolaji Ajibare, popularly known as Bolaji Billionss or TheSocialMediaOga. Omobolaji is the social media manager’s manager, video content creator, coach, and speaker.

In this episode, we discuss;

• How to create engaging social media content
• What it means to be a social media marketing manager
• Difference between content creator and Influencer
• Differences between a social media manager and a content creator
• Social Media Manager job description
• Where to find social media management clients
• Social media manager job requirements
• How to build a social media following from scratch
• Social media management tools
• How to make a social media portfolio
• AI and social media
• Social media onboarding
• Social media content manager

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This episode was edited and produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.

—

Where to find Omobolaji Ajibare:

• LinkedIn: Omobolaji Ajibare
• Bolajibillionss on Instagram
• Thesocialmediaoga on Instagram

—

Where to find Marketing Over Wine:

• Email us at marketingoverwine@gmail.com. We love hearing from you.
• Follow us on Instagram: @marketingoverwine
• ⁠Follow on Twitter: @⁠MktgOverWine
• Follow us on LinkedIn: Marketing Over Wine
• Visit our website for more episodes and transcripts: marketingoverwine.com

—

⌚ TIMESTAMPS

(00:00) - Introduction

(00:50) - Meet Omobolaji Ajibare

(01:35) - How to onboard a new client for social media management?

(04:32) - Omobolaji marketing career story

(05:00) - Is a content creator a social media manager?

(09:34) - Differences between a social media manager, a content creator, and an influencer

(14:27) - Social Media Manager job description

(25:10) - Is a social media manager in charge of driving sales

(28:15) - Misconceptions about social media management

(29:37) - Do social media managers need a large following to get clients

(39:00) - Social media onboarding checklist

(44:25) - Do you need to learn all the social media platforms

(46:17) - How to build a social media following from scratch

(49:40) - How to create engaging content for social media

(53:25) - Social media manager's pet peeves

(56:55) - How to find clients as a social media manager

(59:13) - How to make a social media portfolio

(1:01:50) - AI and social media

(1:04:28) - Social media management tools according to their usage

(1:07:16) - Omobolaji’s top social media management advice

(1:12:08) - If you could have a glass of wine with anyone, who would it be and why?

(1:13:35) - Learn more about Omobolaji Ajibare (TheSocialMediaOga)

A new episode of the Marketing Over Wine podcast is released every Thursday!

If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.

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All background music used is by various artists on Pixabay.