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Marketing Happy Hour Podcast

Marketing Happy Hour Podcast

De : Shelby McFarland
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Join The Marketing Broker, Shelby McFarland, for the Marketing Happy Hour Podcast. With over 13 years of entrepreneurial experience and as the owner of a successful sign shop, Shelby brings a unique perspective to the world of marketing. Each episode, Shelby dives into insightful discussions, practical tips, and expert interviews designed to help entrepreneurs and marketers alike navigate the ever-evolving landscape of digital marketing, branding, and business growth. Grab your favorite beverage and join us for a lively conversation at the intersection of creativity and strategy. Welcome to the Marketing Happy Hour Podcast with your host, Shelby McFarland. Cheers! 🥂

© 2026 Marketing Happy Hour Podcast
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Épisodes
  • The Top 10 Digital Marketing Questions Of 2026
    Oct 30 2026

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    Social media isn’t “dead” in 2026, but the way it works has changed and the questions business owners are asking prove it. We’re pulling back the curtain on the top 10 digital marketing questions people are asking ChatGPT and other AI tools right now, then giving you clear, usable answers you can apply this week.

    We talk about whether social media is still worth the time, how often to post without burning out, and why your engagement may be dropping even if your marketing is doing fine. I share what I want you tracking instead of likes, plus what to post if your real goal is customers not applause. We also get honest about AI in marketing: yes, it can create content and even schedule it, but if you let it run the whole show you risk sounding like everyone else. The goal is to use AI for speed and support while you keep control of your message, voice, and strategy.

    Then we zoom out to search visibility and modern SEO. You’ll learn how to show up across search engines, why a Google Business Profile and updated listings still matter, and how to get recommended in AI search by positioning yourself as an authority. We also cover why a website is still the first asset you should build, how to think about paid ads based on ROI, and the simplest way to know if your marketing is working: ask better questions, track the answers, and turn what you learn into content.

    Subscribe, share this with a business friend, and leave a review with the digital marketing question you want answered next.

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    14 min
  • Stop Falling For ROI Guarantees
    Oct 23 2026

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    In this episode we get practical about what ROI in marketing really looks like when you’re running social media marketing, ads, email campaigns, and search. I walk through the hard truth nobody can control: you can drive clicks, build a funnel, and set up a CRM with workflows, but you cannot physically make someone buy, book, or fill out a form. That gap between attention and action is where most “guarantees” fall apart, especially when customers need repeated touchpoints across platforms before they trust you.

    You’ll also hear the simple math I want you to do before you spend 5,000 to 6,000 dollars on any marketing agency or program. Can your pricing support the promised return? How many clients or sales would it take, and is that realistic in your timeframe? If you want a smarter way to judge offers and measure what’s working, listen now, then subscribe, share this with a business friend, and leave a review with the biggest marketing promise you’ve ever been pitched.

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    9 min
  • How A Marketing Pro Builds Confidence Through Seasons Of Life
    Oct 16 2026

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    One bad email can wreck your whole day, your mood, and your next sales call, unless you learn how to pause. Guest host Jason Fakouri sits down with Shelby McFarland, “The Marketing Broker,” for a candid conversation about confidence, boundaries, and the mindset shifts that quietly drive better marketing results.

    Shelby shares how her “boss persona” started as pure survival, being the youngest person in the room and learning to carry herself like she belonged. Then motherhood, postpartum depression, and the chaos of COVID forced a deeper reset. We talk about how personal seasons shape business seasons, why “balance” is a myth, and how sustainable small business marketing starts with knowing what you can actually execute consistently.

    We also dig into real numbers and real lessons: slow sales, losing clients, building an offboarding process to learn why people leave, and why cutting marketing budgets during uncertainty can backfire. Shelby explains how she went from more clients to fewer clients while doubling monthly revenue by tightening service, increasing pricing, and focusing her energy where it matters. Along the way, we swap practical tools like daily affirmations, the stoic pause for tough messages, and content repurposing strategies that turn one video podcast into blog posts and social media clips.

    If you’re rebuilding your confidence, refining your brand, or trying to market through a hard season, this one will hit home. Subscribe, share this with a friend who needs it, and leave a review so more entrepreneurs can find the show.

    Purchase "Market Like A Boss" at shelbysmarketingbook.com

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    34 min
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