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Marketing Happy Hour Podcast

Marketing Happy Hour Podcast

De : Shelby McFarland
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Join The Marketing Broker, Shelby McFarland, for the Marketing Happy Hour Podcast. With over 13 years of entrepreneurial experience and as the owner of a successful sign shop, Shelby brings a unique perspective to the world of marketing. Each episode, Shelby dives into insightful discussions, practical tips, and expert interviews designed to help entrepreneurs and marketers alike navigate the ever-evolving landscape of digital marketing, branding, and business growth. Grab your favorite beverage and join us for a lively conversation at the intersection of creativity and strategy. Welcome to the Marketing Happy Hour Podcast with your host, Shelby McFarland. Cheers! 🥂

© 2026 Marketing Happy Hour Podcast
Economie Marketing et ventes
Épisodes
  • You Can Build A Career Without Missing The Moments That Matter
    Nov 6 2026

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    Work-life balance gets real the moment your kid has something every night and your job still expects you to show up after hours. Shelby McFarland sits down with Hannah McDonald to talk about the messy middle of being a working mom: juggling business development and marketing demands, protecting time for games and performances, and learning to set boundaries without drowning in guilt.

    We dig into what changes as kids get older, why weekends can’t quietly turn into “catch-up” time, and how one mindset shift can ease the pressure fast: letting other people use their gifts for your child. From daycare to teachers to coaches, support systems are not a sign you’re failing, they’re how families stay healthy. We also talk about the practical side of boundaries like limiting weekend email replies and being intentional about which after-hours events are actually worth it.

    Then we pivot to our favorite mom-only reset: Bravo and reality TV. Below Deck, Summer House, Real Housewives, Vanderpump, and the wild ways producers amplify conflict lead to a bigger question: what would it feel like to have your worst moments recorded forever? We touch on the serious side too, including allegations, public scandals, and why life on camera can hit families and kids the hardest.

    If you’re a working parent trying to build a career and stay present at home, this one will make you feel seen. Subscribe, share with a fellow working mom, and leave a five-star review so more listeners can find the show.

    You've been building the business. Now let's talk about what it really takes to build the boss behind it.

    My new book, Hustle Like a Boss, is officially available for preorder!

    And trust me, this isn't another business book filled with fluffy advice and motivational quotes.

    We're talking about the real side of entrepreneurship. The wins, the failures, the burnout, the sacrifices, the lessons, and everything nobody tells you about chasi

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    32 min
  • The Top 10 Digital Marketing Questions Of 2026
    Oct 30 2026

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    Social media isn’t “dead” in 2026, but the way it works has changed and the questions business owners are asking prove it. We’re pulling back the curtain on the top 10 digital marketing questions people are asking ChatGPT and other AI tools right now, then giving you clear, usable answers you can apply this week.

    We talk about whether social media is still worth the time, how often to post without burning out, and why your engagement may be dropping even if your marketing is doing fine. I share what I want you tracking instead of likes, plus what to post if your real goal is customers not applause. We also get honest about AI in marketing: yes, it can create content and even schedule it, but if you let it run the whole show you risk sounding like everyone else. The goal is to use AI for speed and support while you keep control of your message, voice, and strategy.

    Then we zoom out to search visibility and modern SEO. You’ll learn how to show up across search engines, why a Google Business Profile and updated listings still matter, and how to get recommended in AI search by positioning yourself as an authority. We also cover why a website is still the first asset you should build, how to think about paid ads based on ROI, and the simplest way to know if your marketing is working: ask better questions, track the answers, and turn what you learn into content.

    Subscribe, share this with a business friend, and leave a review with the digital marketing question you want answered next.

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    14 min
  • Stop Falling For ROI Guarantees
    Oct 23 2026

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    In this episode we get practical about what ROI in marketing really looks like when you’re running social media marketing, ads, email campaigns, and search. I walk through the hard truth nobody can control: you can drive clicks, build a funnel, and set up a CRM with workflows, but you cannot physically make someone buy, book, or fill out a form. That gap between attention and action is where most “guarantees” fall apart, especially when customers need repeated touchpoints across platforms before they trust you.

    You’ll also hear the simple math I want you to do before you spend 5,000 to 6,000 dollars on any marketing agency or program. Can your pricing support the promised return? How many clients or sales would it take, and is that realistic in your timeframe? If you want a smarter way to judge offers and measure what’s working, listen now, then subscribe, share this with a business friend, and leave a review with the biggest marketing promise you’ve ever been pitched.

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    9 min
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