Scaling a business often feels like a daunting leap, especially for founders who feel they need to be everywhere at once. In this video, marketing strategy consultant Simon Batchelar and efficiency expert Paul Everington discuss how to break through the plateau by shifting from working in your business to working on it.

The core challenge of scaling is the transition from individual technical brilliance to organisational efficiency. As a business grows, founders often find themselves bogged down by regulatory compliance, payroll, and administration—tasks that pull them away from their primary strengths.

Key Takeaways:

The Power of Process: Drawing on the principles of Michael Gerber’s The E-Myth, the speakers emphasise that scaling requires writing down your knowledge. By creating clear, repeatable processes, you allow others to perform tasks at your standard, which actually invites further innovation from your team.

Delegation over Control: Many owners fear that letting go of direct control means a drop in quality. However, establishing "appropriate control" through documented principles provides the autonomy your team needs to grow the business for you.

Incremental Documentation: You don't need expensive certifications like ISO 9001 to start. You can scale by simply documenting one process at a time, perhaps starting with your next new hire, and reviewing those processes regularly to improve efficiency.

Are you inadvertently the "back door" into your largest client's secure network?

In this episode, Simon Batchelar is joined by Paul Everington to discuss the increasing cybersecurity risks facing Small and Medium-sized Enterprises (SMEs). Large companies often have enterprise-grade security, making them difficult to hack directly. As a result, hackers are targeting the "weaker link" in the supply chain, the SME, to gain access or gather intelligence.

We explore real-world examples, such as Jaguar Land Rover (JLR) and Co-op, where supply chain hacks caused significant disruption. We also debunk the myth that you are safe just because you don't have a direct software connection to your client. Hackers can utilise social engineering via invoices or steal data like blueprints and software to reverse-engineer the larger client's security.

Key Topics Covered:

The "Back Door" Risk: How hackers use dormant employee logins to bypass security.

The Financial Consequence: Why big companies may sue their suppliers to recoup losses if they lack their own insurance coverage.

Data Value: Why your blueprints, drawings, and simple spreadsheets are valuable to criminals.

Risk Assessment: Practical advice on creating a "resilience plan" for when things go wrong.

Is your website traffic dropping unexpectedly? You aren't alone.

In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss the rapidly changing world of AI search and its real-world effect on the world of sales and lead generation.

For over 15 years, the "10 blue links" Google model drove traffic to businesses that answered specific customer questions. But today, tools like ChatGPT, Claude, and Google’s AI Overviews are answering those questions directly, removing the need for users to click through to your website.

We cover:

- Why some businesses are seeing organic traffic drops of 25–30%.

- How AI tools use your content to answer questions without giving you credit or clicks.

- The business risks of AI: From reliable data inputs to customer perceptions.

- How to treat AI adoption as a continuous improvement and R&D opportunity, rather than just a threat.

If you are worried about where your next lead is coming from, or how your team is using AI internally, this discussion provides a framework for assessing that risk and future-proofing your business.