Is your social ad creative doing the heavy lifting?
In today’s digital ad world, creative isn’t just important—it’s everything. Whether you're a seasoned paid social strategist or just getting started with creative strategy, this episode of Marketing After-Hours with JumpFly is packed with insight, real-world examples, and practical takeaways.

⁠Kelly Hichew⁠, Paid Social Account Specialist at ⁠JumpFly⁠, hosts this deep dive into the top creative types for paid social. She’s joined by ⁠Stephanie Shaw⁠, JumpFly’s Social Media Director, and ⁠Marisa Giacalone⁠, a Paid Social Account Manager with an eye for top-performing content.

Together, they walk through five of the most impactful creative formats used by today’s top brands:

• Partnership (Branded) Content

• UGC (User-Generated Content)

• Single Image Ads

• Carousel and Collection Ads

• Video (including GIFs & Animated Content)

For each format, the team shares examples, explains why they work, and gives tactical insights that any brand can apply—whether you have a big production budget or are building in-house. From eye-catching UGC to strategically structured carousels, you’ll leave this episode with fresh ideas and a clear framework for elevating your creative.

Tune in and explore how you can turn your ad creative into your highest-performing asset with the paid social experts at ⁠⁠JumpFly⁠⁠.

Amazon just dropped the dates for Prime Day 2025 and the countdown has officially begun.

In this special edition of Marketing After Hours, the JumpFly team breaks down everything brands and advertisers need to know before the big day hits.

Host ⁠Nick Pilcher⁠ (Director of Marketplaces) is joined by ⁠Shannon O’Connell⁠ (Amazon Account Manager) to map out the macro trends, tactical shifts, and platform updates that matter most. This is your inside look at how the smartest brands are preparing to win in today’s more complex and competitive Prime Day season.

You’ll learn:

• Why sticky inflation, high interest rates, and selective buyers are reshaping performance expectations
• How Prime Day has evolved into a month-long sales cycle (and why your 4–6 week runway matters)
• What automation, AI, and smarter data use mean for bidding, budgeting, and creative success
• Why short-term spikes aren’t the goal, and how mature brands turn Prime Day into a long-term growth lever
• How Amazon’s algorithm changes and off-platform signals (TikTok, influencers, etc.) are impacting conversions

Whether you're managing ads on Amazon, advising eCommerce clients, or prepping your internal teams, this episode arms you with the strategies that will separate winners from wishers.

Don’t just show up to Prime Day. Show up ready.

Learn more about JumpFly: https://www.jumpfly.com

It takes a lot to keep up with the ever-changing world of PPC. Linda (Director of Customer Success) discusses working with businesses in the current PPC landscape with Nikki (VP of Search) and Alex (PPC Specialist), who work with clients on Google and Bing advertising daily.

They discuss how no advertising checklist fits every business, and a PPC strategy has to fit within the parameters of the client's budget, the market they are in, and current demand.

"JumpFly is that cushion between logic and opportunity" - Linda.