Couverture de Marketers Are Lying About AI (Here’s Why)

Marketers Are Lying About AI (Here’s Why)

Marketers Are Lying About AI (Here’s Why)

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Using AI tools doesn’t make you an AI expert — and pretending it does is hurting businesses.


In this episode, I explain the difference between tool users and real AI expertise.

I’m recording this episode from an indie game jam where I’m mentoring engineers, and it perfectly highlights a growing problem in the AI industry.

Too many people — especially marketers — are calling themselves “AI experts” after learning a handful of tools or getting certified. Using tools does not equal expertise.

In this episode, I break down:

  • Why AI tools don’t give you “god-like skills”
  • The difference between tool users and experts
  • Why AI certifications don’t impress real companies
  • Why Siemens, GE, and enterprise clients only care about experience
  • Who AI tools are actually for (and why that’s still valuable)
  • How bad AI advice is costing companies millions

If you want to learn AI properly, check out Digital Strike.
If you want AI done for you, contact Grata Software.
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