From licensing to sponsorships to endorsements to full-on artist partnerships, brands have a lot of doorways into music, and marketers love walking through all of them. But the market is paying way less attention than the industry thinks. In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out which music marketing moves earn a place in young consumers' lives and which ones just become wallpaper.

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Brands are betting big that AI will make advertising faster and cheaper. Gen Z has one question: at what cost? In this episode of Market Says, hosts Gayle Troberman and Marcus Collins sit down with University of Michigan marketing students to find out where the line sits between a useful tool and a brand-killing shortcut.

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The algorithm doesn’t just show us what we care about. It can start to shape what we think we care about. In this episode of Market Says, hosts Marcus Collins and Gayle Troberman, alongside University of Michigan students get to the heart of how brand relevance works in a feed-first culture. If people are discovering issues, products, controversies and cultural cues through their “for you” pages, then brands are no longer just competing for attention - they’re competing to become part of someone’s identity. For marketers, the question becomes less “what do we want to say?” and more “how is the market receiving, reshaping and sharing what we stand for?” Because today, brand meaning doesn’t only live in the campaign. It lives in the feed.

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