Agency or in-house: which builds better marketers? Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience across B2B and B2C brands. He picks agency work as the better teacher because it forces you to ask what the right approach is for each company, again and again. He also warns that in-house marketers can tie their identity to the brand instead of the craft, and says the best work comes from people who see themselves as marketers first.

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Platform changes can erase a paid social strategy overnight. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of paid media and integrated campaign experience across B2B and B2C brands. He explains how Apple's iOS 14 privacy update broke targeting-first campaign setups and moved performance toward creative. He also covers working with designers on ad creative and spreading spend across platforms instead of depending on one.

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Marketers chase new tools before fixing the basics. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of agency and in-house experience in paid media and integrated campaign strategy. He covers how to optimize media strategy for the holidays, including full-funnel campaigns across the open web for mid-sized brands. He also explains why you should get the baseline fundamentals right before adding new tactics or tools to your stack.

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Telling teams to "use AI" doesn't produce results. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience in paid media and integrated campaign strategy. He explains why leaders must define what an effective AI outcome looks like before asking teams to experiment, and why a clear target, such as producing more output or working faster, is the first step. He also makes the case for framing AI as automation of a specific process, so the work makes the business more efficient.

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Holiday demand compresses into a few weeks, which makes late-season ad spend inefficient. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience in paid media and integrated campaign strategy. He covers a three-phase measurement model that moves from platform metrics like CTR and CPM to branded search impressions to year-over-year CPA comparisons. He also explains how to shift budget into open web channels like CTV, native display, and audio, and how to build third-party validation that LLMs recognize. Finally, he outlines how to pitch brand investment to a CFO as a way to lower CPA and then shift to retargeting before shipping cutoffs.

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Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO. He covers building organic search strategies that adapt to answer engines, structuring content so large language models can cite it, and preparing enterprise brands for a search landscape shaped by generative AI.

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FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand recognition functions as an AEO signal, and how Levi's silhouette logo became a case study in owning your brand identity when competitors try to erase it.

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eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content Development at eBay, explains where he'd focus first. He prioritizes fixing eBay's authority problem by narrowing focus to core categories like collectibles, then optimizing content to win visibility in AI search responses rather than competing to be everything to everyone.

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