Couverture de MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


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    Épisodes
    • The marketing tactic everyone's sleeping on right now

      The marketing tactic everyone's sleeping on right now
      Jan 23 2026

      Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail campaigns based on digital events like cart abandonment, and QR code attribution systems that deliver 5% average conversion rates with personalized landing pages.

      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      5 min
    • Pitch to a 25-year-old performance marketer to get them to test direct mail

      Pitch to a 25-year-old performance marketer to get them to test direct mail
      Jan 22 2026

      Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically selects standard vs. first-class postage based on speed requirements, real-time address verification APIs that prevent undeliverable mail and save millions in wasted sends, and QR code attribution systems with personalized URLs achieving 5% average conversion rates and up to 30% for compliance-ready campaigns.

      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      4 min
    • One growth tactic that worked in 2015 that will still work in 2035

      One growth tactic that worked in 2015 that will still work in 2035
      Jan 21 2026

      Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 12,000 businesses to modernize physical mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail pieces that respond to digital events like cart abandonment, and QR code attribution systems that achieve 5% average conversion rates with personalized landing pages.

      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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      3 min
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