Agency or in-house: which builds better marketers? Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-house experience across B2B and B2C brands. He picks agency work as the better teacher because it forces you to ask what the right approach is for each company, again and again. He also warns that in-house marketers can tie their identity to the brand instead of the craft, and says the best work comes from people who see themselves as marketers first.

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Platform changes can erase a paid social strategy overnight. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of paid media and integrated campaign experience across B2B and B2C brands. He explains how Apple's iOS 14 privacy update broke targeting-first campaign setups and moved performance toward creative. He also covers working with designers on ad creative and spreading spend across platforms instead of depending on one.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers chase new tools before fixing the basics. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of agency and in-house experience in paid media and integrated campaign strategy. He covers how to optimize media strategy for the holidays, including full-funnel campaigns across the open web for mid-sized brands. He also explains why you should get the baseline fundamentals right before adding new tactics or tools to your stack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.