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Making It in The Toy Industry

Making It in The Toy Industry

De : Azhelle Wade | The Toy Coach
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How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China?

These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy or game idea.

Learn how to find the right factory, negotiate manufacturing costs, and use successful sales techniques to get your product noticed by major toy companies.

Meet Your Host
Azhelle Wade, aka The Toy Coach, has been in the toy industry since 2010. With 3 toy patents, multiple toy awards, and a track record of managing multi-million-dollar toy lines for companies like Toys R Us, Party City, Madame Alexander, and Creative Kids, Azhelle brings passionate and enthusiastic toy industry expertise to every episode.

Join thousands of toy creators and entrepreneurs who are making their toy dreams real with Making It In The Toy Industry!

© 2026 The Toy Coach
Direction Economie Management et direction Sciences sociales
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    Épisodes
    • S6E03 | The $5 AI Agent That Thinks Like a Toy Expert
      Feb 18 2026

      My new AI agent completed 2 months of research and idea development work in 20 minutes! And the cost? About $5.

      If you bumped into me at New York Toy Fair you already know how excited I am about the AI integrated automations I am currently building. The ability to utilize AI reasoning in everyday business tasks will soon be the defining rift between thriving modern businesses and those struggling with ancient processes, overworked employees, struggling to keep up with workload.

      If you are one of those companies whose employees are struggling with the number of products on your line list, or the number of POs they’re processing daily, you cannot afford to ignore this episode.

      Before you lose your talented team because you’re overworking them with tasks way below their paygrade, listen to this episode and learn how you can give them back more time to be creative, feel inspired, and LOVE their work. Let AI handle the research, and let your creative team flow in their zone of genius.

      In this episode I’m sharing a few AI agents I’ve created that are doing just that for me. Giving me more time to write, design, plan, and build my business and that of my clients.

      If you plan to be in business in 10 years, you absolutely need a personalized team of AI agents. And this episode is how to get started.

      💜 Welcome, Toy People! 👋🏽 Thanks for being part of this playful community.

      🧸 Mentioned In This Video 🧸

      🔗 Resources:
      thetoycoach.com/ai

      Send The Toy Coach Fan Mail!

      Support the show

      About My NEW Podcast Art:
      The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

      Playcor by Courtney Smithee
      9 to 5 Warriors by Brandon Braswell
      Catoms by Kieche O'Connell
      The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

      Afficher plus Afficher moins
      53 min
    • S6E02 | Is Amazon AI Selling Your Products Without Consent? with Angie Chua
      Feb 11 2026

      Amazon’s new “Buy For Me” button sounds helpful… but is it quietly rerouting your customers and sales without your consent? In this episode, I’m joined by Angie Chua of Bobo Design Studio to break down how this Amazon Buy For Me feature actually works, how it integrated her shop without her opting in. Plus we dive into what every small business, maker, and toy brand needs to watch out for when Amazon “digitally dupes” your product.

      If you sell on your own website, Etsy, Shopify, or anywhere online, you need to understand how features like Amazon Buy For Me could impact your margins, your customer data, and the future of your business.

      In this episode, you’ll learn:

      • What the Amazon “Buy For Me” button is and how it’s using AI to complete orders
      • How Angie discovered strange “@buyforme.amazon” emails and what they meant for her shop
      • Why this feature is a potential wolf in sheep’s clothing for indie brands and toy businesses
      • Steps you can take to protect your customer relationships and pricing
      • How to think strategically about marketplaces vs your direct-to-consumer channels


      For the links mentioned in this episode visit: www.thetoycoach.com/602

      Send The Toy Coach Fan Mail!

      Support the show

      About My NEW Podcast Art:
      The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

      Playcor by Courtney Smithee
      9 to 5 Warriors by Brandon Braswell
      Catoms by Kieche O'Connell
      The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

      Afficher plus Afficher moins
      31 min
    • S6E01 | The Hidden Cost of AI In The Toy Industry
      Feb 4 2026

      With every major advancement in science or technology, there is bound to be pushback. AI is no exception. This season is for toy and game creators navigating AI in the toy industry. In 10 episodes we’ll explore how to use AI while maintaining your taste, trusting your judgement, protecting your IP, and actually saving time.

      This first episode is the foundation for the coming weeks. Before you dive any deeper into AI, let’s get real about the risks of operating it with little to no guardrails.

      In this episode, we’ll talk about:

      • digital amnesia
      • the environmental impact of AI
      • the hidden ways AI is already showing up inside your tool stack
      • AI use cases that dull your brain and personality

      Season 6 begins now.

      Send The Toy Coach Fan Mail!

      Support the show

      About My NEW Podcast Art:
      The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!

      Playcor by Courtney Smithee
      9 to 5 Warriors by Brandon Braswell
      Catoms by Kieche O'Connell
      The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt

      Afficher plus Afficher moins
      38 min
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