Couverture de MAXWELL HOUSE BECOMES MAXWELL APARTMENT: New Coffee Name Reminds You That You'll Never Own Property

MAXWELL HOUSE BECOMES MAXWELL APARTMENT: New Coffee Name Reminds You That You'll Never Own Property

MAXWELL HOUSE BECOMES MAXWELL APARTMENT: New Coffee Name Reminds You That You'll Never Own Property

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Coffee giant embraces housing crisis with rebrand that makes absolutely perfect sense if your thinking is still fuzzy from not yet having your coffee.

READ or LISTEN to this #MindOfMarlar article: https://weirddarkness.com/mm-maxwellapartment

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#MaxwellApartment #CoffeeLeaseProgram #MarketingFails #HousingCrisisHumor #CorporateRebranding
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