Couverture de MARKETING CONVERSATIONS with LampHouse Films

MARKETING CONVERSATIONS with LampHouse Films

MARKETING CONVERSATIONS with LampHouse Films

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 Conversations with Today's Marketing Thought Leaders. A show that illuminates and demystifies the world of marketing, through candid chats with the world’s best marketing minds.Copyright 2020 All rights reserved. Economie Marketing et ventes
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    Épisodes
    • Marketing People Love

      Marketing People Love
      Jun 29 2022
      The best marketers are secretly comedians at heart. Because landing a joke and writing compelling copy aren't that different. This episode, Josh talks with Jacques Spitzer, the CEO at Raindrop. Raindrop is the mastermind marketing agency behind some of the best DTC campaigns in the last few years. From Native to Ruggable to Dr. Squatch, their films have yielded incredible results. So what is their secret? In this conversation, Jacques shares his insight on how to get the best return on your marketing investment through comedic and clear copy.
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      9 min
    • Ads That Don’t Age Well

      Ads That Don’t Age Well
      Jun 15 2022
      The foundation of marketing is persuasion. And while there are ethical forms of persuasion, marketing and advertisements have historically persuaded their target audiences by leveraging hurt and insecurities. From your classic dieting ads to Walmart's new ice cream collection, companies have been using pain for profit since the beginning. This episode, Josh talks with Natalia Sanyal, an inclusive copywriter whose focus is helping human-first brands grow sales without the need to give in to destructive marketing tactics. In this conversation, Natalia exposes some harmful marketing tropes like exploitation and how to avoid them so that your ads age well and your brand breeds positive impact. Natalia Sanyal: https://www.nataliasanyal.com/

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      9 min
    • Eliminating Barriers for Your Audience

      Eliminating Barriers for Your Audience
      Jun 8 2022
      Attention is today's rarest commodity. The average person sees between 2,000 and 10,000 ads a day. With high demand and low supply, how can you make sure your brand is noticed? And the challenge only increases for non-profits. This episode, Josh talks with Jason Rothman, the Executive Creative Director at J2. J2 is a marketing agency located in Philly. In this conversation, we look at their striking campaign to address the poverty in their home city.
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      6 min
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