Couverture de Lyn Askin Drops the EOS Playbook—Build a Business That Practically Runs Itself

Lyn Askin Drops the EOS Playbook—Build a Business That Practically Runs Itself

Lyn Askin Drops the EOS Playbook—Build a Business That Practically Runs Itself

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 Episode Description What does real, sustainable growth look like in today's entrepreneurial world—especially for home service leaders and agency owners? In this episode of The Kee To Growth Podcast, Jen McKee sits down with Lyn Askin, a longtime agency founder turned certified EOS implementer, to unpack the gritty realities of scaling a service business. You'll hear stories of messy beginnings, turning points, and the mindset shifts required to step out of survival mode and build a company that's aligned, profitable, and—crucially—sellable. Lyn shares his journey from growing up with limited resources to bootstrapping his own agency, confronting burnout, and finally discovering the Entrepreneurial Operating System (EOS). He reveals how a health scare forced him to rethink his definition of success and transition his agency from relying solely on him—to a business that could thrive and even be sold. The conversation gets candid about why most business owners are the bottleneck of their growth, and how intentional boundaries and leadership frameworks like EOS can become the "missing key" to sustainable progress. Throughout the episode, Jen and Lyn break down why growth in the home services and trades isn't just about marketing strategies or chasing numbers. It's about aligning your team, building repeatable systems, and creating intentional boundaries that let you step back and allow others to lead. Lyn's personal stories illustrate how powerful "follow-up" is—not just as a sales tool but as a service mindset—reminding listeners that authentic connection will always outperform automation alone. They also explore the emotional highs and lows of entrepreneurship: overcoming fear of rejection, shifting limiting beliefs, and building a business "at the speed of your healing." With tactical examples from home services and agency life, the episode prioritizes human behavior over bro-marketing buzzwords, making space for vulnerability and the kind of honest leadership that fuels lasting results. Timestamps 00:00 Welcome to The Kee To Growth Podcast: Introducing the Growth Experience event02:01 Meet Lyn Askin: Agency journey, entrepreneurship, & EOS background05:18 Business bottlenecks & building a sellable company after burnout09:09 Why follow-up and communication matter more than marketing alone12:11 Sales psychology: Overcoming fear of rejection & mindset in client acquisition15:30 Real examples: How maintenance plans and automations unlock hidden revenue18:08 Mindset shifts: Investing in discipline, accountability, and support21:07 Self-implementing EOS: Traction, pitfalls, and coaching25:13 The hard truth: Only what you DO feeds your business, not just what you know28:05 Framework over guesswork: How EOS clarifies vision, structure, and marketing32:17 The key to growth: Living in a 90-day world and building intentional boundaries Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen: Facebook: https://www.facebook.com/jennifer.hartman.73/LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Podcast Details Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by: the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/ 2. Keywords Here are 30 topical keywords that were covered in the transcript: Home services marketing, Entrepreneurial Operating System (EOS), business growth, agency owner, scaling a service-based business, leadership, profit first, financial clarity, operational efficiency, AI tools, marketing visibility, private equity, building a sellable business, business valuation, follow-up strategies, client communication, sales systems, branding, digital marketing, Facebook ads, Instagram ads, TikTok ads, YouTube ads, marketing funnels, automation tools, team structure, accountability, quarterly planning, mindset in sales, overcoming fear of rejection, process documentation 3. Blog Post for this Episode Meta Description Discover how implementing the Entrepreneurial Operating System (EOS) can transform your home services business and marketing strategy. Insights from our latest Kee To Growth episode. Unlocking Growth with EOS: How the Entrepreneurial Operating System Transforms Home Services Marketing Welcome to another episode of the Kee To Growth podcast! ...
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